Target Facebook Users with a look alike audience

Facebook allows you to create a “custom audience” by uploading a list of email addresses or phone numbers. Facebook will then hash (encrypt) the information and match it against their database. If users information matches those that you provided, you will then have your custom audience. Most marketers will use their email marketing lists to […]
Facebook Is Watching You, Or At Least What You Read

Have you ever came across a news story or post from a friend that is tragic in nature? We all have. The hard decision to make is whether or not to like the post. If you like it, does that make you a bad person? Or does that show empathy? That is a debate to […]