• Temporary and Video Profile Images for Facebook

    Temporary and Video Profile Images for Facebook

    It looks like Facebook is rolling out a bunch of new updates lately. We recently reported that Facebook is testing a new feature called Reactions, which is a much anticipated change people have been waiting for. Rather than being able to dislike a post, users will have a range of ways to show emotions. The most recent…

  • Facebook is Testing Reactions

    Facebook is Testing Reactions

    Facebook is starting to test the highly anticipated feature where users will be able choose more than a  Like on posts. In a statement, Mark Zuckerburg stated that it will be a more expressive Like button. The new feature will not include a dislike button, but rather allow users to express love, awe, humor and sadness.…

  • Pages Messaging: Engage with your customers

    Pages Messaging: Engage with your customers

    Back in August, Facebook announced Pages Messaging for businesses. This will allow users to send private messages to page owners rather than just posting on their wall. Businesses can now add  a “send message” button to local awareness adds as a call to action. This will allow  people to ask questions or start a conversation with a…

  • Facebook Dislike Button is a Reality

    Facebook Dislike Button is a Reality

    During a Facebook Townhall today, Mark Zuckerberg announced that they are planning to role out a dislike button. For the longest time, Facebook users have wanted the ability to dislike posts, but have only been able to like posts and then share their thoughts via comments. As mentioned in this post, we discussed coming across a news story…

  • Use Facebook’s Grid Tool to See if Your Ad Meets the 20% Text Guidelines

    Use Facebook’s Grid Tool to See if Your Ad Meets the 20% Text Guidelines

    If you create an image for a Facebook Ad, you need to make sure that the image has less than 20% text. You can use this handy Facebook Tool that will help you find out how it will fair with Facebook’s guidelines. There are plenty of times when I get frustrated creating an ad only to have…

  • 3 Ways to Effectively Use Facebook Ads

    3 Ways to Effectively Use Facebook Ads

    Pound for pound, Facebook ads will provide the best return for your advertising spend. You can highly target and make ads go viral. If you own a business, you need to advertise on Facebook. Once you get started, here are three ways that you can improve your Facebook ad campaigns. First, lets talk about the types…

  • Facebook Now Allows Text Overlay on Images on iOS

    Facebook Now Allows Text Overlay on Images on iOS

    f you like the text overlay in SnapChat, then you will love the update to the Facebook iOS app! You can now add text overlay to your images! My guess is that since Facebook could not acquire SnapChat, they would just add in some of their features. You can try this out now by using…

  • Collect Email Addresses on Facebook Without a Form

    Collect Email Addresses on Facebook Without a Form

    Facebook already allows you to add call to action buttons to ads on their platform. With Lead Ads you will not be able to add a “subscribe” button to your ads and collect email addresses and whatever other information you may find helpful. Here is the information that will be available: Full Name Email Street…

  • Facebook is Launching a New Friends Icon

    Facebook is Launching a New Friends Icon

    It seems that Facebook is going to make sure that both men and women both have equal prominence when it comes to the friends icon. In the past you would notice that the male icon was slightly larger and taller. Also, the female icon will not be in the back of the male icon. At…

  • Target Facebook Users with a look alike audience

    Target Facebook Users with a look alike audience

    Facebook allows you to create a “custom audience” by uploading a list of email addresses or phone numbers. Facebook will then hash (encrypt) the information and match it against their database. If users information matches those that you provided, you will then have your custom audience. Most marketers will use their email marketing lists to…