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HMBT #119: Bots vs. Email
I recently viewed an ad from someone looking to promote a workshop on chatbots and how they are going to be an email marketing killer. I signed up because I wanted to see how this person was using chatbots. First, I needed to provide my email address to sign up for the workshop. That shows…
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Interview: How One Company is Changing with the Times
I recently had the pleasure to speak with Brandy Martin from Tarheel Tree Service in Haw River, NC. After going over their website and discussing some digital marketing campaigns, we decided to record our conversation. When Tarheel Tree started 36 years ago, their main channels for attracting new clients was using the Yellow Pages and…
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How to Use Social Media as a Landscaper
As Spring approaches, It reminds me of when I was excited to go and hand out flyers door to door to obtain clients. I also put some of those flyers on mailboxes, hoping that I would not received a warning or a fine, since it is not legal to do so. Then there was the…