Choosing the Right Marketing Platforms for Your Brand
When it comes to marketing, the age-old question of “Where should we post?” can make or break a brand’s strategy. The recent video “Say It, Don’t Spray It” cuts through the noise with essential advice: be strategic with your platform choices. Here’s a breakdown of how to make sure your brand is where it needs […]
HMBT #119: Bots vs. Email
I recently viewed an ad from someone looking to promote a workshop on chatbots and how they are going to be an email marketing killer. I signed up because I wanted to see how this person was using chatbots. First, I needed to provide my email address to sign up for the workshop. That shows […]
What it Means to Have a Buen Dia in Barcelona
While vacationing in Barcelona, I was greeted by residents and business owners alike with “Buen Dia”, which means good day. I responded with “A ti”, which means “and you”. Barcelona is a polite city where mere strangers wish each other well. When frequenting a local bakery or picking out tapas at a restaurant, the staff […]
Interview: How One Company is Changing with the Times
I recently had the pleasure to speak with Brandy Martin from Tarheel Tree Service in Haw River, NC. After going over their website and discussing some digital marketing campaigns, we decided to record our conversation. When Tarheel Tree started 36 years ago, their main channels for attracting new clients was using the Yellow Pages and […]
Landscaper Using Facebook In a Unique Way to Communicate With Clients
I recently started a discussion on a Facebook group about how landscapers use Facebook to help grow their business. So far, there are 48 replies and going strong. I was impressed with the amount of landscapers that are using Facebook to post pictures of their work and attract business. What caught my attention was a […]
How to Use Social Media as a Landscaper
As Spring approaches, It reminds me of when I was excited to go and hand out flyers door to door to obtain clients. I also put some of those flyers on mailboxes, hoping that I would not received a warning or a fine, since it is not legal to do so. Then there was the […]
Stories Are Coming to Facebook
First Snapchat, then Instagram, now Facebook will have “stories”. Stories are pictures and videos that disappear after 24 hours. Stories are not included in the News Feed. Users will see circular profile images at the top of their Newsfeed and when one is tapped on or clicked, it will bring you to that user’s Stories. […]
Use Facebook to Re-Engage With Your Email Subscribers
As consumers, we all get busy. We all tend to put off making decisions, especially when it comes to shopping. Sometimes a little reminder helps. These days, people have their attention pulled in many different directions. Marketing on one channel, such as email, is limiting your conversion potential. You should be using other platforms to […]
Facebook Launches Instant Games for Messenger
Facebook recently started to roll out Instant Games in the U.S. and 30 other countries. There are currently 17 games from classic developers such as Bandai Namco, Konami, and Taito. You can also find games from newer developers such as Zynga and King. The games are available on newer iOS and Android devices. So the […]
Social Tip of the Week: Facebook Live
Did you know that you can use Facebook Live for your business page within the Pages app? Well you can! Head over the the Pages app and click “Live”. Now that you know how to use live video in Facebook, get to it!