Use Facebook to Re-Engage With Your Email Subscribers

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As consumers, we all get busy. We all tend to put off making decisions, especially when it comes to shopping. Sometimes a little reminder helps.

 These days, people have their attention pulled in many different directions. Marketing on one channel, such as email, is limiting your conversion potential.  You should be using other platforms to stay front of mind with your audience. Maybe a subscriber is not ready to buy from you now, but a gentle nudge could help them decide to pull the trigger on a purchase.

One way you can increase your brand’s reach and remind your email subscribers about your product or service is to create a Facebook audience from your email openers or clicker files. Once a subscriber opens or clicks an email, you can then target ads to them on Facebook. Here is a step by step guide to uploading your subscriber list to Facebook. It is know as a Custom Audience.

Using Facebook’s Custom Audience will allow you to stay in front of your subscribers and help boost your sales. You will have the ability to stay in front of your email subscribers that stray away from the inbox. Many larger companies re-target their audience, but you do not have to be a large brand to take advantage of this effective marketing tactic.

 Once you upload your audience, you will want to create and run effective ads. Here is another guide on how to create your ads. Make sure to create attractive and relevant ads that will resonate with your subscribers. You should have a similar message that is being conveyed in your emails.

 You can also create a Lookalike Audience on Facebook. When you upload your email list to Facebook, you can also target similar users with your ads or ask them to sign up for your newsletter!

 If you decide to try any of these audience ideas, let us know how it goes.


  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.