Hank’s Marketing and Business Tip #38 : Twitter Engagement


This is Hank Hoffmeier with a marketing and business tip.

If you are using Twitter, make sure that you are retweeting people that follow you, basically helping them become found and obtain more followers and maybe they will return the favor for you.

Also, make sure that you thank people who are reading your blog articles or consuming your content. If someone tweets out a blog article that you created or if they re-tweet you, reach out to them and thank them. You can search for these terms such as your blog title or your username, which with your username, you should receive an alert through the application on your mobile device or on Twitter itself, but it is harder somebody just takes your article and shares that out.

So, again what you might want to do is search for mentions of your title or keywords in your title and thank those who are sharing that information; make them feel good about it, this way they want to do that more.

What you want to do and is important to do, is create brand advocates on Twitter so when it feels like you are connected with you and psychologically when they see something you post, they will be more apt to share that information.

That covers that covers today’s tip. If you would like to listen to previous recordings, please head over to HankHoffmeier.com/Alexa or you can subscribe on iTunes. Thank you for tuning in.


  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.