I want you to stop and read the signals.

As business owners and professionals, we have busy schedules. We tend to rush through things. These days, when most people read, they read fast or skim. They do not absorb what is around them. We fail to absorb and read what is right in front of us.

I received some signals recently. When I took a trip to the Key Island in Florida a couple of weeks ago, I did not have access to the internet and the cell phone service was not so good. I took that as a signal to calm down, slow down, and absorb on what information I was taking in. This allowed me to spend time with my family and create content during some downtime.

I was at a department store with my son the other day and he wanted to try on some hats. He found these two blue matching baseball caps and asked me to try them on together. We took a selfie. I took this as a signal that he wanted to spend more time with me and desired attention.

Also, the other day, I was in Greensboro, NC, where a tornado touched down. There was a lot of damage. A school lost classrooms and a church had the whole roof ripped off, and there was a lot of debris that I could see. I feel bad for the people that live in the area and hope for the best. The signal here is to cherish the time you have and spend time with those that you love.

As a business owner, you need to read the signals from your customers and listen to feedback. It is also important to read the signals from your family to make sure that you are spending enough time with them and not placing them last.

Signals can also relate to cash flow and stress. Yoga and meditation can help with the latter.

Read the signals, filter them, and react accordingly. Identify, process, and do what the signals are telling you.

[youtube] https://www.youtube.com/watch?v=JhXpgXismKU[/youtube]




  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.