Snapchat Adds Universal Search


If you use Snapchat, you are aware that it is difficult to find the content you want to follow. With the roll out of Universal Search, you will be able to find more of what you want to see from friends and groups. You will also be able to navigate the app better and find friends and brands to follow.

 Universal search is accessible from the top of the app is is designed for speed. Search will include quick chat options so you can jump into a message thread or story faster. You will no longer need to be a Snapchat expert in order to find content.

SnapChat Search

It will be easier to find brands or users to follow, where it was more difficult before Universal Search was added. There may be opportunities for brands to sponsor placements in search results resulting in increased revenue for Snapchat.

You will also be able to jump to your profile by choosing your Bitmoji on the left side. If you choose a friend from the search result or auto-suggest card, you can chat with them or go right to their story. Holding position on a user’s card will show a mini profile. 

Don’t worry you can still send profiles to friends and use QR codes. Will this change the way you use Snapchat?


  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.