What it Means to Have a Buen Dia in Barcelona

Market in Barcelona

While vacationing in Barcelona, I was greeted by residents and business owners alike with “Buen Dia”, which means good day. I responded with “A ti”, which means “and you”. Barcelona is a polite city where mere strangers wish each other well. When frequenting a local bakery or picking out tapas at a restaurant, the staff […]

Interview: How One Company is Changing with the Times

Hank's Interview

I recently had the pleasure to speak with Brandy Martin from Tarheel Tree Service in Haw River, NC. After going over their website and discussing some digital marketing campaigns, we decided to record our conversation. When Tarheel Tree started 36 years ago, their main channels for attracting new clients was using the Yellow Pages and […]

Using Fun Holidays: National Backwards Day

Tomorrow is National Backwards Day. This is a good opportunity for companies to have a little fun and humanize their brand.  You could wear your clothes backwards, do a process backwards or post a reverse video to your social media channels. Just make sure to capture it.  National Holidays or as I like to call […]

Podcast: Discussing Business and Marketing

I recently appeared on Triangle Cast, where Jason Guigno and Corey Jeffreys explore the ways that people bend, break, or hack the rules to live a life of their choosing. This may include entrepreneurs, business leaders, and people from all walks of life.  During  Episode 8, there was a section where we discussed starting a business and being worried because […]