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  • HMBT #123: The Power of Referrals

    The power of referrals. Most people rely on word-of-mouth referrals. That means that they are being reactive and waiting for those referrals to roll in. Even though word of mouth referrals can be enough, you can always have more and more money. Referrals are the most powerful form of obtaining customers, because it is free.…

  • HMBT #122: Preparing for Conferences

    Attending conferences can be informative and educational. Today, I am going to talk about how I prepare for a conference. Here are the things that I do to prepare for a conference. Research the talks that you want to attend. Don’t stress yourself out by needing to make last minute decisions for those breakout sessions.…

  • HMBT #121: The Book Shepherd, Diana Needham

      Diana M. Needham, The Book Shepherd, joins me today. I met Diana at a LinkedIn Live networking event and really enjoyed speaking with her and learning how she helps people get books published. Diana works with her clients to not only write a book, but market it, and obtain the result that they really…

  • HBMT #120: Barbara Hemphill on Productivity

    I am joined today by Barbara Hemphill, owner of Barbara Hemphill LLC, to discuss productivity The average employee spends 19% of their time looking for what they need to do their work. It you take a company that has 20 employees at an average wage of $15 an hour, that represents a loss productivity cost…

  • HMBT #119: Bots vs. Email

    I recently viewed an ad from someone looking to promote a workshop on chatbots and how they are going to be an email marketing killer. I signed up because I wanted to see how this person was using chatbots. First, I needed to provide my email address to sign up for the workshop. That shows…

  • HMBT #118: Spring Cleaning

    If you are using email marketing to promote your business, you need to clean your list every six months to a year. You do not have to just remove subscribers from your list, you can send them a series of about three emails to try to win them back. You can use a subject line…

  • HMBT #116 Jerel Bonner and Brand Promises

    Jerel Bonner from Corralling Chaos joins me to today to talk about brand promises. I met Jerel through LinkedIn. He is knowledge broker that can help general managers and senior executives form teams that deliver on the brand promises. Companies need to think beyond having a unique selling proposition. This is why you would buy…

  • HMBT#115: Failure

    Happy New Year! I hope that you were able to plan some achievable goals that will help you grow this year. I hope that you will also be able to network more this year.Good luck with your goals. Let’s talk about failure. People are afraid of failure. I think that you should “double your failure”.…

  • HMBT #114: Brandon Hatcher Tells Us To Just Do It Part 2

    This is the second part of my discussion with Brandon Hatcher of Social Remedy Marketing. Make sure to listen to part one, which is episode 113. We jump to where Brandon talks about ‘being on social media”. Many business owners have told Brandon that they did not think that their potential customers were on social…

  • HMBT #113: Brandon Hatcher Tells Us To Just Do It Part 1

    Brandon Hatcher with Social Remedy Marketing joins me for a two-part series to talk about creating content for social media. I met Brandon at Converge South a couple of months ago. Converge South is a technology and creativity conference in Winston Salem, NC. I sat in on his session and was impressed with his storytelling…