-
HMBT #134: More Video
When it comes to branding and marketing your company, there is nothing better than using video. If you are not currently using video in your marketing campaigns, on YouTube, or just have video on your website, you are missing out on opportunities to engage with your audience. Don’t be afraid of getting in front of…
-
HMBT #133: Nate Hirsch on Hiring Freelancers
Nate Hirsch from freeeup.com joins me today to talk about outsourcing, being productive, and more. Nate helps small business owners run their business better. Nate took a look at the other outsourcing companies and found they took a long time to deliver project work. With Freeeup, only the top 1% of applicants are chosen. They…
-
HMBT #132: Information is Power
Information is power. The more you have, the more you know, the better you can run your business and succeed. You should always be asking your customer or potential customers what you can be doing more of or what you can be doing better. There is no better way to know what you are doing…
-
HMBT #131: Focusing on the Negative
Have you ever had a negative thought? Many of us have and a lot of us do all the time. What you want to do is stop thinking about what can go wrong. Start thinking positive and be an opportunistic person. The reason for business goals is so that you can focus on what you…
-
HMBT #130: Conference Networking
When attending conferences, I feel that it is important to attend the reception events and any other activities involved with the show that involve networking. I recorded this episode while attending the RXInsider conference in Providence, RI. I attended the reception event and the dinner the following night and met some great people. I like…
-
HMBT #128 Distractions
How many chat clients or social media channels do you use? The more you use, the more distractions you have. Make sure to cut down on the number of platforms you use, or chat clients you have installed on your computer. You can also increase productivity by turning off your cell service and wifi while…
-
HMBT #127 R&R Required
I will be in Florida on vacation when this airs. As a business owner or professional, it is important to take a break. You can use downtime to think about and set goals. Dwell on what you accomplished, reset your expectations and, plan for a successful future. [youtube] https://www.youtube.com/watch?v=a0IwW_ezfqg[/youtube] Audio:
-
HMBT #126: Dorien Morin-van Dam and Repurposing Content
It is about time that I had Dorien Morin- van Dam with More In Media on the podcast. Dorien and I both spoke at ConvergeSouth last year. Wow, so much value in this episode! I should have had her on earlier! Dorien and I spoke about repurposing content. to begin with, it is a struggle for…
-
HMBT #125: Reach Your Customer First and Lifestyle Marketing
In this short episode, I cover reaching your customer first and lifestyle marketing. When it comes to reaching your customer first, before your competition, make that you provide value through blogging, customer service, and social media. This can be knowledge, information or tips. You can provide information about a product or service. Create engagement and…
-
HMBT #124: Strategy vs Tactics with Josh Dodson
Josh Dodson is my guest today. He is the Director of Research and integrated Marketing at VisionPoint Marketing. We discussed marketing strategy vs. tactics. Strategy is a guiding principle for the tactics you use in marketing. Tactics are the specific thing you are doing with marketing. It could be Facebook ads or maybe Google Adwords.…
