The ABCs of the Customer Journey: A Beginner's Guide to Automation, Branding and Customer Service
Success in business begins with establishing a presence. Three fundamental things will help drive your success from the start: marketing automation, branding, and customer service. Focusing on correctly implementing these three key elements will build a solid foundation for a thriving and sustainable business.
This book is your “get started” guide to developing your marketing automation, brand presence, and customer service by learning about best practices and key areas of focus. Using the information in this book will propel you from the basic ABC’s of running your business — to mastering your business goals from A to Z.
“Written for entrepreneurs, small business owners and anyone that wants to succeed in business”
The Digital marketing Infotainer
Hank is an author, speaker, podcast host and Strategic Insights Manager at iContact, a j2 Global company (Efax, PCMag, Mashable, IGN, Ziff Davis, Campaigner, and more). With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he had been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.
Featured Reviews
Hear Me Talk about Entrepreneurship and Marketing
Listen to Hank’s Appearance on the Bet the Jockey Podcast
Speaker
From speaking on a panel to working with small groups, Hank is able to keep an audience engaged and provide information in a digestible fashion. He is able to provide his audience with tangible items that they will be able to implement straight away.
Author
Information is key. Hank believes that knowledge and ideas should be shared. He shares valuable information through his books, blogging efforts, and his social media profiles. Make sure to follow him to stay in the know!
Speaking Topics and Blog Posts
Topics that I am knowledgeable in have spoken about:
- Marketing Automation
- Email Marketing
- Email Deliverability
- Social Media
- Landing Pages
- Providing Value in Marketing Campaigns
Speaking
Email Deliverability
Marketing Automation
Digital Marketing
Looking for helpful information about digital marketing or are you looking for assistance with your campaigns.
Hank provides value through social media,blogging, discussions, and consulting.
Follow Hank on social media or contact him and have him work with you today!
Speaking and Training
Having a conference, workshop or other event? Hank can partner with you to make your event successful.
From small workshops or large conferences, Hank is able to keep audiences interested and engaged.
Topics include social media, digital marketing, marketing automation and blogging.
#GTY Mentality
Hank lives by the mantra “Greater Than Yourself”. He liked to offer knowledge and information in hopes that it will help others succeed.
He shares information on social media, on blogs, in his mastermind group and through speaking events.
He supports small businesses and often develops resources to help them succeed.
Check Out My Planner Page
Have you been looking for the perfect planner page? I was tired of buying planners that did not fit my needs. I wanted to be able to track various items on my daily page, so I created one myself with the top 10 things that a successful professional needs to plan daily.
It is broken down into sections that will help you be mentally and physically prepared for the day as well as track how much water you drink.
Author Marketing Course
Writing a book is difficult. Marketing it is just as hard. No worries! I have put together both an online Cours as well as an E-Book that will help you market your book.
Both the course and E-Book will go over what you can do to increase book sales. The course has 32 lectures and the E-book is 40 pages related to what platforms to use and content creation information that includes tools and advice!
