Currently, marketers are dealing with the data privacy changes that email providers and platforms are rolling out, which is affecting open rates, geolocation, and more. There has been an increasing concern recently around something called NHI, or Non Human Interaction. I have spoken to some marketers about this and they were concerned about how this […]
Kick Start Your Email Efforts in 2021
Every year, people tend to make a lot of resolutions. Most of them revolve around stopping something. They may want to stop smoking, or maybe stop eating so many COVID snacks! I, myself, have snacked a little too much! Every year, we all want less distractions and no better time to dwell on that than […]
Why You Need to Have an SSL Certificate for your Domain
People want to feel safe when they are online. There are hackers trying to steal your identity and data, as well as marketers tracking your every move. That is why companies like Google and Apple implemented technologies to help consumers and internet users feel safe. In most browsers, like Chrome and Safari, you can tell […]
Email Fatigue in a Pandemic
Let’s face it, we had enough. Enough Zoom calls, enough social distancing, and even too much email in our inbox. With the onset of the pandemic, some companies doubled down on email marketing while others dialed it back. The thing is, humans are super sensitive to everything right now. They are scrutinizing their experiences, online […]
How to Convert Youtube and Wide Videos for IGTV
In this day and age, repurposing content can help you become more visible. One way is to share your Youtube videos on IGTV. The problem is that the format for IGTV is vertical rather than landscape. If you upload your horizontal video, it will not look so great. The good news is that there is […]
I am on the Fence!
Earlier this year, I decided to install a privacy fence on our property. The area to to be fenced in was about 720 linear feet. We spent a few months researching what type of fence we wanted and started to obtain quotes from contractors for a six foot pine wood privacy fence. We received quotes […]
Three Essential Steps to Success for Email Marketing
Got subscribers? Check. Sending emails? Check. Wish you had more subscribers and better opens rates? Cannot check hard enough, right? When it comes to email marketing, it is the simple things matter. Often times, going back to basics is something that is heavily overlooked. Making sure that you have the fundamentals covered is the key […]
Working My Way Through France, C’est Bon!
I have been traveling in Europe and working most of the time that I have been here. When I return, I will have been in Europe for six weeks total. My travels have brought me to France, Italy, Andorra, Monaco, Lichtenstein, and Switzerland. It has been interesting and challenging to say the least. First, since […]
4 Nights in a $44 Airbnb
A few months ago, I gave a TEDx style talk at RTP180 of education and travel where I discussed being able to travel on a budget and use it as an educational opportunity. I am just now returning from a spontaneous trip to Florida. My wife wanted to take our kids swimming with the Manatees […]
The 5 Things That Helped Me Become a Better Speaker This Year
This has been a good year as a speaker for me. Early this year, I decided that I wanted to move from being a “presenter” to a “speaker”. It meant that I needed to change in numerous ways. Change is not easy for some. In fact, most people do not embrace change. To me presenting […]