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Mastering the Art of Vertical Videos: A Guide to Captivate Your Audience
In the dynamic world of social media, mastering the art of vertical videos is crucial for capturing and retaining your audience’s attention. With the majority of viewers consuming content on their mobile devices, you have mere seconds to engage them. In this guide, we’ll explore a proven success formula for creating compelling vertical videos that […]
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TikTok Banking on Binge Watching With Longer Videos
TikTok is introducing a significant enhancement that could change the game for marketers and content binge watchers alike. Users will now have the ability to upload 15-minute video clips, marking a pivotal moment in TikTok’s continuous evolution as a platform. Key Takeaways: The Evolution of TikTok’s Video Length TikTok has come a long way since […]
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10 Effective Strategies to Grow Your Email Marketing List
Building and expanding your email marketing list is a critical aspect of any successful digital marketing strategy. It’s not merely about collecting email addresses; it’s about fostering a community of engaged and interested subscribers who want to hear from your brand. There are two reasons why email marketing is important for your marketing efforts. Enhanced […]
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Email Design Basics for Non-Designers
Designing eye-catching emails can be a daunting task, especially if you’re not a professional designer. Let’s talk about how to create visually appealing and effective email campaigns that will captivate your audience. In this article, we’ve compiled five friendly and easy-to-follow tips that will make your emails stand out from the crowd. Let’s dive in! […]
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Does Your Email Marketing Have a Case of NHI?
Currently, marketers are dealing with the data privacy changes that email providers and platforms are rolling out, which is affecting open rates, geolocation, and more. There has been an increasing concern recently around something called NHI, or Non Human Interaction. I have spoken to some marketers about this and they were concerned about how this […]