Currently, marketers are dealing with the data privacy changes that email providers and platforms are rolling out, which is affecting open rates, geolocation, and more.  There has been an increasing concern recently around something called NHI, or Non Human Interaction. I have spoken to some marketers about this and they were concerned about how this […]

People want to feel safe when they are online. There are hackers trying to steal your identity and data, as well as marketers tracking your every move. That is why companies like Google and Apple implemented technologies to help consumers and internet users feel safe.  In most browsers, like Chrome and Safari, you can tell […]

Let’s face it, we had enough. Enough Zoom calls, enough social distancing, and even too much email in our inbox. With the onset of the pandemic, some companies doubled down on email marketing while others dialed it back. The thing is, humans are super sensitive to everything right now. They are scrutinizing their experiences, online […]

Earlier this year, I decided to install a privacy fence on our property. The area to to be fenced in was about 720 linear feet. We spent a few months researching what type of fence we wanted and started to obtain quotes from contractors for a six foot pine wood privacy fence. We received quotes […]

Got subscribers? Check. Sending emails? Check. Wish you had more subscribers and better opens rates? Cannot check hard enough, right? When it comes to email marketing, it is the simple things matter. Often times, going back to basics is something that is heavily overlooked. Making sure that you have the fundamentals covered is the key […]