Hank's Marketing and Business Tips
HMBT #147: 4 Reasons Email Marketing is Effective
This is an excerpt from a recent video. 4 Reasons Email Marketing is Effective It is Personal and Powerful You can use the recipients first name to make the email feel personal Add a signature to an email to build trust Use other information to personalize email such as weather or product and services
HMBT #146: Familiar
People like what is familiar. They do not like the unknown. When you run a business, you want to deal with the familiar when speaking with customers and prospects. Discuss what is familiar, the results will be much better. If you are solving a problem or meeting a need, speak about what they know. If
HMBT # 145: Website Neglect
WordPress 5.0, a large overhaul over the current platform, is almost out. Did you know that almost 30% of all websites are ran on WordPress? 5.0 is forcing business owners and wed developers to look at their website to see if websites are ready for the change. As a business owner, you should not be
HMBT #144: Highlight Products and Services With Video
Today, I talk about the importance of having videos for your products or services. Video is the most consumed type of content, especially on mobile. By explaining your products and services visually rather than through just sound and images. Pro tip: make sure to use captions/subtitles since many platforms start videos muted. With text added,
HMBT #143: Work Travel Tips
I know that it has been a while since I have created an episode. This is because I have been traveling internationally. I either had some time or technology challenges that hindered me from pushing out some content. Today, I would like to share a few tips on working while traveling. 1. Check internet speeds
HMBT #142: Lessons From an Entrepreneur
Today I am joined by Kirk Deis from The Bug Squasher and Treehouse 51. Kirk, came on to the show to share some lessons he learned while starting up and running two businesses. I am recording this episode while I am in France and Kirk is in Newport Beach, California. We are both dealing with
HMBT #141: Slow Down
I am still in France, I find that everything is a little slower, eating, talking, and mostly when you shop. Expect longer lines and do not expect that eager salesperson to approach that is eager to “help.” I think that we can take the message to slow down a little bit. By slowing down, you can
HMBT #140: It’s Foreign To Me
Have you ever heard the phrase: “It’s foreign to me?” Well, it means something that is not understandable or is confusing, or you are afraid of it. I am working in Carcassone France this week and have had some challenges. At a co-working place, I found it hard to communicate about the hours, connect to