Hank's Marketing and Business Tips
HMBT #138: Co-Working
Have you ever been to a co-working space or start-up incubator? If not, you need to check one out. It is a great opportunity for you to network and also get your brand in front of people. You can also brainstorm new ideas for new products and services with people you may meet there.
HMBT #137: Competitor Analysis
The other day, I was speaking with a small business owner. She was telling me how she does competitive research. She is in a niche marketing (wigs) where there are high margins. This means that you always have to be on your toes and need to be able to adapt quickly. She finds ways to
HMBT #136: Expect Nothing
I went to the beach this weekend. On the way, I stopped at a convenience store to get some water and snacks. I ended up locking my keys in the trunk. I recently read a good book titled Unfu*k Yourself: Get Out of Your Head and into Your Life, by Gary John Bishop. It is
HMBT #135: Six Months
Can you believe that have the year is over? Six months of 2018 are gone! What are you doing? What did you do? What did you accomplish? What did you not accomplish? I am sitting in a Starbucks that is located in an old bank. I am actually sitting in the bank vault, which made
HMBT #134: More Video
When it comes to branding and marketing your company, there is nothing better than using video. If you are not currently using video in your marketing campaigns, on YouTube, or just have video on your website, you are missing out on opportunities to engage with your audience. Don’t be afraid of getting in front of
HMBT #133: Nate Hirsch on Hiring Freelancers
Nate Hirsch from freeeup.com joins me today to talk about outsourcing, being productive, and more. Nate helps small business owners run their business better. Nate took a look at the other outsourcing companies and found they took a long time to deliver project work. With Freeeup, only the top 1% of applicants are chosen. They
HMBT #132: Information is Power
Information is power. The more you have, the more you know, the better you can run your business and succeed. You should always be asking your customer or potential customers what you can be doing more of or what you can be doing better. There is no better way to know what you are doing
HMBT #131: Focusing on the Negative
Have you ever had a negative thought? Many of us have and a lot of us do all the time. What you want to do is stop thinking about what can go wrong. Start thinking positive and be an opportunistic person. The reason for business goals is so that you can focus on what you