Alexa

Hank's Marketing and Business Tips

HMBT #144: Highlight Products and Services With Video

Today, I talk about the importance of having videos for your products or services. Video is the most consumed type of content, especially on mobile. By explaining your products and services visually rather than through just sound and images. Pro tip: make sure to use captions/subtitles since many platforms start videos muted. With text added,

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HMBT #143: Work Travel Tips

I know that it has been a while since I have created an episode. This is because I have been traveling internationally. I either had some time or technology challenges that hindered me from pushing out some content. Today, I would like to share a few tips on working while traveling. 1. Check internet speeds

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HMBT #142: Lessons From an Entrepreneur

Today I am joined by Kirk Deis from The Bug Squasher and Treehouse 51. Kirk, came on to the show to share some lessons he learned while starting up and running two businesses. I am recording this episode while I am in France and Kirk is in Newport Beach, California. We are both dealing with

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HMBT #141: Slow Down

I am still in France, I find that everything is a little slower, eating, talking, and mostly when you shop. Expect longer lines and do not expect that eager salesperson to approach that is eager to “help.” I think that we can take the message to slow down a little bit. By slowing down, you can

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HMBT #140: It’s Foreign To Me

Have you ever heard the phrase: “It’s foreign to me?” Well, it means something that is not understandable or is confusing, or you are afraid of it. I am working in Carcassone France this week and have had some challenges. At a co-working place, I found it hard to communicate about the hours, connect to

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HMBT #139: Vacation

Today, I am recording in Carcassone France. I am splitting my time here with vacation and work. It is important to take time off every now and then to recharge. People have different ways of recharging. Some people like to totally disconnect and others take shorter breaks. Find out what is best for you and

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HMBT #138: Co-Working

Have you ever been to a co-working space or start-up incubator? If not, you need to check one out. It is a great opportunity for you to network and also get your brand in front of people. You can also brainstorm new ideas for new products and services with people you may meet there.  

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HMBT #137: Competitor Analysis

The other day, I was speaking with a small business owner. She was telling me how she does competitive research. She is in a niche marketing (wigs) where there are high margins. This means that you always have to be on your toes and need to be able to adapt quickly. She finds ways to

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