Alexa

Hank's Marketing and Business Tips

HMBT EP 171

HMBT #171: Give Me What I Want

  I open this episode by asking how many of you only talk to people only when you want something. This is true for many people, both as a person and a business owner. Make sure that you are always reciprocating. If not, you are doing more harm than good. You need to help others

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HMBT #170: Email is the Way

In this episode, I talk about how email marketing is still the best marketing channel. I recently spoke with some prospects that realized this and so should you. Listen to find out why.

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HMBT 169: Why Do That?

In this episode I call out those that gravitate toward social media and tend to forget about content marketing in the form of blogging. The organic reach that your social posts will receive is low, about 2%. Of course, you can pay to have your post boosted or run ads to get in front of

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HMBT #168: Talk Triggers

I recently heard Daniel Lemin talk at the Internet Summit about the book that he co-authored with Jay Baer titled Talk Tiggers: The Complete Guide to Creating Customers with Word of Mouth. Many businesses do not do anything to stand out. What you need to do is make sure that your brand is somehow memorable.

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HMBT #167: Rob Ainbinder Talks Digital Advertising

Today, I am joined by, Rob Ainbinder. He is the CEO of Why People Click, a digital marketing and advertising company. He helps his clients attract, persuade, and convert online.  We talk about email marketing, SEO, and PPC advertising.  One of the most overlooked aspects of marketing is using PPC. rob and I try to

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HMBT #166: Afraid of Goals

Do not be afraid to create goals. It is better to have a goal and not meet it rather than not have any goals whatsoever. You are limiting yourself by not having any goals. Even if you fail to meet a goal, it is the experience and what you learn along the way that matters.

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HMBT #165: Listen Up and Ask Questions

After attending two conferences last week, Pubcon and High Five, the overall message that I brought home was that marketers need to do better at asking questions and listening to their clients and prospects. Listen to the episode for more.

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HMBT #164: Janine Loweth Conquers the Long Sales Cycle PT 2

This is part two of my discussion on sales with an old high school friend and sales professional, Janine Loweth. Janine is used to working long term sales cycles and she shares ideas on being patient, using perception, and overcoming fear when selling.  In this episode, we offer the following sales tips: Getting attention when

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