Hank's Marketing and Business Tips
I open this episode by asking how many of you only talk to people only when you want something. This is true for many people, both as a person and a business owner. Make sure that you are always reciprocating. If not, you are doing more harm than good. You need to help others
In this episode I call out those that gravitate toward social media and tend to forget about content marketing in the form of blogging. The organic reach that your social posts will receive is low, about 2%. Of course, you can pay to have your post boosted or run ads to get in front of
I recently heard Daniel Lemin talk at the Internet Summit about the book that he co-authored with Jay Baer titled Talk Tiggers: The Complete Guide to Creating Customers with Word of Mouth. Many businesses do not do anything to stand out. What you need to do is make sure that your brand is somehow memorable.
Today, I am joined by, Rob Ainbinder. He is the CEO of Why People Click, a digital marketing and advertising company. He helps his clients attract, persuade, and convert online. We talk about email marketing, SEO, and PPC advertising. One of the most overlooked aspects of marketing is using PPC. rob and I try to
Do not be afraid to create goals. It is better to have a goal and not meet it rather than not have any goals whatsoever. You are limiting yourself by not having any goals. Even if you fail to meet a goal, it is the experience and what you learn along the way that matters.
This is part two of my discussion on sales with an old high school friend and sales professional, Janine Loweth. Janine is used to working long term sales cycles and she shares ideas on being patient, using perception, and overcoming fear when selling. In this episode, we offer the following sales tips: Getting attention when