Hank's Marketing and Business Tips Podcast

A podcast with tips, tricks, and general information about business and marketing for small business owners and entrepreneurs. Even Professional marketers and CEOs can learn a thing or two!

Join Hank as he offers his knowledge and experiences. He also adds even more value by interviewing guests that share their stories and knowledge. 

Ways to Listen and Subscribe

To listen on your Amazon Alexa or Echo device, use the link above or simply say: Alexa/Echo install the Hank’s Marketing and Business Skill”!

Hank’s Marketing and Business Tip #46: Above the Fold

Transcription: This is Hank Hoffmeier with marketing and business tip. Thank you for tuning in today. What I would like to discuss is a term called “below the fold”. What the term “below the fold” means is content that is below the area that you could see on a computer or device, so it is

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Hank’s Marketing and Business Tip #45: Persona

Transcription: This is Hank Hoffmeier with a marketing and business tip for you today. What I want to discuss is customer personas and how you should go about developing one and using one. A customer persona is mapping out information about who your ideal client is. And that is going to be using information that

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Hank’s Marketing and Business Tip #44: How to Videos

Transcription: This is Hank Hoffmeier with a marketing and business tip. Today let’s talk about videos and how to make them engaging for your audience. One thing that you can do is use video for is to make how-to videos. If you sell a product, you can explain how to use your product, and why

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Hank’s Marketing and Business Tip #44: Community

Transcription: This is Hank Hoffmeier with a marketing and business tip; thank you for tuning in today. Let’s discuss building community ties or community relationships. If you have a local business, or even an online business, you still want to make sure that you are building relationships within your communit,y so that your brand-name can

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Hank’s Marketing and Business Tip #43: Objections

Transcript: This is Hank Hoffmeier with a marketing and business tip. Thank you for tuning in today. What I would like to discuss is objections. Whether you are an online seller, brick-and-mortar, business-to-business, or sales person,  you are going to deal with objections. People working object to buying from you, talking to you, and buying

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Hank’s Marketing and Business Tip #42: Local Influencers

Transcript: This is Hank Hoffmeier with a marketing and business tip for you today. What I would like to discuss local influencers on Instagram. You may have heard the term influencers; people that you can reach out to, to either pay them or just kindly ask them to share content in relation to your products

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Hank’s Marketing and Business Tip #41: Excuses

Transcription: This is Hank Hoffmeier with a marketing and business tip for you today. When is the last time that you had an excuse? Especially when it comes to business. What is your last excuse that you did not get something done, did not complete something, or something didn’t sell? Did  you have a plan?

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Hank’s Marketing and Business Tip #39 : Pocket

Transcription: This is Hank Hoffmeier with a marketing and business tip. Are you struggling with content to share on social media or how to write blog articles? A great tool is Pocket, GetPocket.com. This is a great tool that allows you to curate articles and read them later. They have a browser extension as well

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Hank’s Marketing and Business Tip #38 : Twitter Engagement

Transcript: This is Hank Hoffmeier with a marketing and business tip. If you are using Twitter, make sure that you are retweeting people that follow you, basically helping them become found and obtain more followers and maybe they will return the favor for you. Also, make sure that you thank people who are reading your blog

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Hank’s Marketing and Business Tip #37 : Think Like a Recipient

Transcription: This is Hank Hoffmeier with a marketing and business tip. A lot of times people are creating content and putting it out on their social media channels, using it on blogs and, also using that content and marketing. One thing at they fail to do is think like the recipient. Many times, people that

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