Alexa

Hank's Marketing and Business Tips

HMBT #128 Distractions

How many chat clients or social media channels do you use? The more you use, the more distractions you have. Make sure to cut down on the number of platforms you use, or chat clients you have installed on your computer. You can also increase productivity by turning off your cell service and wifi while

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HMBT #127 R&R Required

I will be in Florida on vacation when this airs. As a business owner or professional, it is important to take a break. You can use downtime to think about and set goals. Dwell on what you accomplished, reset your expectations and, plan for a successful future.     Audio:  

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HMBT #126: Dorien Morin-van Dam and Repurposing Content

It is about time that I had Dorien Morin- van Dam with More In Media on the podcast. Dorien and I both spoke at ConvergeSouth last year. Wow, so much value in this episode! I should have had her on earlier! Dorien and I spoke about repurposing content. to begin with, it is a struggle for

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HMBT #125: Reach Your Customer First and Lifestyle Marketing

In this short episode, I cover reaching your customer first and lifestyle marketing. When it comes to reaching your customer first, before your competition, make that you provide value through blogging, customer service, and social media. This can be knowledge, information or tips. You can provide information about a product or service. Create engagement and

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HMBT #124: Strategy vs Tactics with Josh Dodson

Josh Dodson is my guest today. He is the Director of Research and integrated Marketing at VisionPoint Marketing. We discussed marketing strategy vs. tactics. Strategy is a guiding principle for the tactics you use in marketing. Tactics are the specific thing you are doing with marketing. It could be Facebook ads or maybe Google Adwords.

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HMBT #123: The Power of Referrals

The power of referrals. Most people rely on word-of-mouth referrals. That means that they are being reactive and waiting for those referrals to roll in. Even though word of mouth referrals can be enough, you can always have more and more money. Referrals are the most powerful form of obtaining customers, because it is free.

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HMBT #122: Preparing for Conferences

Attending conferences can be informative and educational. Today, I am going to talk about how I prepare for a conference. Here are the things that I do to prepare for a conference. Research the talks that you want to attend. Don’t stress yourself out by needing to make last minute decisions for those breakout sessions.

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HMBT #121: The Book Shepherd, Diana Needham

  Diana M. Needham, The Book Shepherd, joins me today. I met Diana at a LinkedIn Live networking event and really enjoyed speaking with her and learning how she helps people get books published. Diana works with her clients to not only write a book, but market it, and obtain the result that they really

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