Hank's Marketing and Business Tips
In this episode, I talk about what I learned at the AMA Summit in Chicago. A great group of people came together to learn how to become more successful and serve those in their markets. It is great when people can share information about successes and challenges that will help others. This is something that
I open this episode by asking how many of you only talk to people only when you want something. This is true for many people, both as a person and a business owner. Make sure that you are always reciprocating. If not, you are doing more harm than good. You need to help others
In this episode I call out those that gravitate toward social media and tend to forget about content marketing in the form of blogging. The organic reach that your social posts will receive is low, about 2%. Of course, you can pay to have your post boosted or run ads to get in front of
I recently heard Daniel Lemin talk at the Internet Summit about the book that he co-authored with Jay Baer titled Talk Tiggers: The Complete Guide to Creating Customers with Word of Mouth. Many businesses do not do anything to stand out. What you need to do is make sure that your brand is somehow memorable.