Hank's Marketing and Business Tips Podcast

A podcast with tips, tricks, and general information about business and marketing for small business owners and entrepreneurs. Even Professional marketers and CEOs can learn a thing or two!

Join Hank as he offers his knowledge and experiences. He also adds even more value by interviewing guests that share their stories and knowledge. 

Ways to Listen and Subscribe

To listen on your Amazon Alexa or Echo device, use the link above or simply say: Alexa/Echo install the Hank’s Marketing and Business Skill”!

Other Ways to Watch and Listen:

Hank’s Marketing and Business Tip #52: Yelp

Transcription: This is Hank Hoffmeier with a marketing and business tip. Thank you for joining me today. I was recently at a conference where I heard a speaker from Yelp discussing their platform. Did you know that only 1% of yelp users leave reviews? That means many people are searching Yelp for a product or

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Hank’s Marketing and Business Tip #51: Instagram Stories

Transcription: This is Hank Hoffmeier with a marketing and business tip. Today we are going to give you four reasons why you should be using Instagram Stories. Instagram is a great marketing tool, especially with the visuals they have, the ability to comment and like, and then also using hashtags to help you become found

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Hank’s Marketing and Business Tip #50: Customer Service

Transcription: This is Hank Hoffmeier with my marketing and business tip. Today I do not actually have a tip for you. It is more of a rant about customer service. I have been hearing more and more about customer service, especially during a conference I went to. There where numerous people discussing customer service, successes

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Hank’s Marketing and Business Tip #48:Training and Conferences

Transcription: This is Hank Hoffmeier with marketing and business tip. Today we are going talk about content for your marketing efforts. Many marketers or small business owners struggle with thinking of content to post on their blog, or make videos. One thing that you can do is any events that you go to such as

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Hank’s Marketing and Business Tip #46: Above the Fold

Transcription: This is Hank Hoffmeier with marketing and business tip. Thank you for tuning in today. What I would like to discuss is a term called “below the fold”. What the term “below the fold” means is content that is below the area that you could see on a computer or device, so it is

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Hank’s Marketing and Business Tip #45: Persona

Transcription: This is Hank Hoffmeier with a marketing and business tip for you today. What I want to discuss is customer personas and how you should go about developing one and using one. A customer persona is mapping out information about who your ideal client is. And that is going to be using information that

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Hank’s Marketing and Business Tip #44: How to Videos

Transcription: This is Hank Hoffmeier with a marketing and business tip. Today let’s talk about videos and how to make them engaging for your audience. One thing that you can do is use video for is to make how-to videos. If you sell a product, you can explain how to use your product, and why

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Hank’s Marketing and Business Tip #44: Community

Transcription: This is Hank Hoffmeier with a marketing and business tip; thank you for tuning in today. Let’s discuss building community ties or community relationships. If you have a local business, or even an online business, you still want to make sure that you are building relationships within your communit,y so that your brand-name can

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Hank’s Marketing and Business Tip #43: Objections

Transcript: This is Hank Hoffmeier with a marketing and business tip. Thank you for tuning in today. What I would like to discuss is objections. Whether you are an online seller, brick-and-mortar, business-to-business, or sales person,  you are going to deal with objections. People working object to buying from you, talking to you, and buying

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Hank’s Marketing and Business Tip #42: Local Influencers

Transcript: This is Hank Hoffmeier with a marketing and business tip for you today. What I would like to discuss local influencers on Instagram. You may have heard the term influencers; people that you can reach out to, to either pay them or just kindly ask them to share content in relation to your products

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