Transcription: This is Hank Hoffmeier with the marketing and business tip. I had the pleasure of going to a conference in Miami Florida for some franchise owners in the haircutting industry. One of the speakers was Jack Mitchell who owns Mitchell Stores in Connecticut He was discussing his book, Hug Your Customers: Still the Proven
Transcription: This is Hank Hoffmeier with a marketing and business tip. What I would like to discuss today are keywords. Keywords are found in advertising, as well as on websites. Most times people will choose keywords that are closely related to their business, and at times create some that might correlate to their business, but
Transcription: This is Hank Hoffmeier with a marketing and business tip. Thank you for joining me today. I was recently at a conference where I heard a speaker from Yelp discussing their platform. Did you know that only 1% of yelp users leave reviews? That means many people are searching Yelp for a product or
Transcription: This is Hank Hoffmeier with a marketing and business tip. Today we are going to give you four reasons why you should be using Instagram Stories. Instagram is a great marketing tool, especially with the visuals they have, the ability to comment and like, and then also using hashtags to help you become found
Transcription: This is Hank Hoffmeier with my marketing and business tip. Today I do not actually have a tip for you. It is more of a rant about customer service. I have been hearing more and more about customer service, especially during a conference I went to. There where numerous people discussing customer service, successes
Transcription: This is Hank Hoffmeier with a marketing and business tip. Today, I am going to discuss longtail keywords for voice search. In episode 18, I discussed using longtail keywords to help you keep your costs low when it comes to pay-per-click advertising. If you own a flower shop and you use the word flowers
Transcription: This is Hank Hoffmeier with marketing and business tip. Today we are going talk about content for your marketing efforts. Many marketers or small business owners struggle with thinking of content to post on their blog, or make videos. One thing that you can do is any events that you go to such as
Transcription: This is Hank Hoffmeier with a marketing and business tip. Thank you for tuning in. Today, what I would like to discuss is shopping cart emails. If you have an online store and you have a shopping cart platform such as Shopify or something else, there is something called abandoned shopping cart emails. This
Transcription: This is Hank Hoffmeier with marketing and business tip. Thank you for tuning in today. What I would like to discuss is a term called “below the fold”. What the term “below the fold” means is content that is below the area that you could see on a computer or device, so it is
Transcription: This is Hank Hoffmeier with a marketing and business tip for you today. What I want to discuss is customer personas and how you should go about developing one and using one. A customer persona is mapping out information about who your ideal client is. And that is going to be using information that
Transcription: This is Hank Hoffmeier with a marketing and business tip. Today let’s talk about videos and how to make them engaging for your audience. One thing that you can do is use video for is to make how-to videos. If you sell a product, you can explain how to use your product, and why
Transcription: This is Hank Hoffmeier with a marketing and business tip; thank you for tuning in today. Let’s discuss building community ties or community relationships. If you have a local business, or even an online business, you still want to make sure that you are building relationships within your communit,y so that your brand-name can