Hank's Marketing and Business Tips Podcast

A podcast with tips, tricks, and general information about business and marketing for small business owners and entrepreneurs. Even Professional marketers and CEOs can learn a thing or two!

Join Hank as he offers his knowledge and experiences. He also adds even more value by interviewing guests that share their stories and knowledge. 

Ways to Listen and Subscribe

To listen on your Amazon Alexa or Echo device, use the link above or simply say: Alexa/Echo install the Hank’s Marketing and Business Skill”!

Other Ways to Watch and Listen:

HMBT #170: Email is the Way

In this episode, I talk about how email marketing is still the best marketing channel. I recently spoke with some prospects that realized this and so should you. Listen to find out why.

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HMBT 169: Why Do That?

In this episode I call out those that gravitate toward social media and tend to forget about content marketing in the form of blogging. The organic reach that your social posts will receive is low, about 2%. Of course, you can pay to have your post boosted or run ads to get in front of

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HMBT #168: Talk Triggers

I recently heard Daniel Lemin talk at the Internet Summit about the book that he co-authored with Jay Baer titled Talk Tiggers: The Complete Guide to Creating Customers with Word of Mouth. Many businesses do not do anything to stand out. What you need to do is make sure that your brand is somehow memorable.

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HMBT #167: Rob Ainbinder Talks Digital Advertising

Today, I am joined by, Rob Ainbinder. He is the CEO of Why People Click, a digital marketing and advertising company. He helps his clients attract, persuade, and convert online.  We talk about email marketing, SEO, and PPC advertising.  One of the most overlooked aspects of marketing is using PPC. rob and I try to

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HMBT #166: Afraid of Goals

Do not be afraid to create goals. It is better to have a goal and not meet it rather than not have any goals whatsoever. You are limiting yourself by not having any goals. Even if you fail to meet a goal, it is the experience and what you learn along the way that matters.

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HMBT #165: Listen Up and Ask Questions

After attending two conferences last week, Pubcon and High Five, the overall message that I brought home was that marketers need to do better at asking questions and listening to their clients and prospects. Listen to the episode for more.

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HMBT #164: Janine Loweth Conquers the Long Sales Cycle PT 2

This is part two of my discussion on sales with an old high school friend and sales professional, Janine Loweth. Janine is used to working long term sales cycles and she shares ideas on being patient, using perception, and overcoming fear when selling.  In this episode, we offer the following sales tips: Getting attention when

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HMBT #163: Janine Loweth Conquers the Long Sales Cycle PT 1

In this episode, I am joined by an old high school friend and sales professional, Janine Loweth. Just like last episode we talked about sales and how you can close more business. Janine is used to working long term sales cycles and she shares ideas on being patient, using perception, and overcoming fear when selling. 

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HMBT #162: Lilly Ferrick Helps Fill the Top of the Sales Funnel

For today’s episode, I am joined by Lilly Ferrick, CEO and founder of Lilly Ferrick LLC, which provides comprehensive sales solutions to companies on outsourced and fractional engagements.  Basically, Lilly helps fill the top the sales funnel. Lilly and I talk about some ways that you can fill the top of your sales funnel.  Tips:

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HMBT #161: Eat Bacon and Make Bacon

This episode is a recording that Marilyn Shannon and did while eating breakfast at Cracker Barrel. We talked about how people want to be successful, create goals, but struggle with getting started or completing them. Marilyn had some advice for us.

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HMBT# 160: Follow Up Skills

I recently had a painful experience trying to hire someone to do some work on my roof. Contractors are notable for not returning calls, showing up for estimates, and asking for the the sale. This time is was amplified and it made me think about how many businesses and business owners do not follow up

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