Hank's Marketing and Business Tips Podcast

A podcast with tips, tricks, and general information about business and marketing for small business owners and entrepreneurs. Even Professional marketers and CEOs can learn a thing or two!

Join Hank as he offers his knowledge and experiences. He also adds even more value by interviewing guests that share their stories and knowledge. 

Ways to Listen and Subscribe

To listen on your Amazon Alexa or Echo device, use the link above or simply say: Alexa/Echo install the Hank’s Marketing and Business Skill”!

Other Ways to Watch and Listen:

Hank’s Marketing and Business Tip #29: Google AutoDraw

Transcription: This is Hank Hoffmeier with the marketing and business tip. If you are looking to use flat graphics or icons for any of your marketing campaigns, whether it is email or social media, Google AutoDraw is a great tool. Google AutoDraw allows you to scribble image on the screen, and Google will do its

Read More »

Hank’s Marketing and Business Tip #28: Instagram Pods

Transcription: This is Hank Hoffmeier with a marketing and business tip. Instagram is a very popular social media network and one thing is very challenging is to have your posts become very popular or obtain a large audience. A while back, I had a tip on using hashtags to help your post become found. But

Read More »

Hank’s Marketing and Business Tip #27: Intent

Transcript: This is Hank Hoffmeier with a Marketing and Business Tip for you today. Remember intent is a great thing, but intent plus action gets things done. Many times, business owners will  have goals and will actually plan out what they wanted to for the coming week or coming month, but what they fail to

Read More »

Hank’s Marketing and Business Tip #26: Pixel

Transcript: This is Hank Hoffmeier with a Marketing and Business Tip for you today. When it comes to online marketing, especially with serving ads, What you want to do is make sure that you are building an audience of people that you can retarget. Retargeting means serving ads to someone that is ready engage with

Read More »

Hank’s Marketing and Business Tip #25: Secure SEO

Transcript: This is Hank Hoffmeier with a Marketing and Business Tip for you today. I like to discuss website SEO or search engine rankings. If you have a website,  you want make sure that you have a secure website. In other words, you will need a certificate for security, or security certificate. This is something

Read More »

Hank’s Marketing and Business Tip #24: Nifty

Transcription: This is Hank Hoffmeier with a Marketing and Business Tip for you today. Today I like to talk about a tool that can help you with your marketing. The site is called niftyimages.com. What you can do is nifty images is that you can create personalized images such as birthday cards or gift card images,

Read More »

Hank’s Marketing and Business Tip #23 Long and Short

Transcript: This is Hank Hoffmeier with a Marketing and Business Tip for you. I would like talk to about customers today. One thing that you need to do is to be sure that you are aware of what your potential customers short and long-term goals are because when you are advertising or providing content to

Read More »

Hank’s Marketing and Business Tip #22: Competitor Research

Transcript: This is Hank Hoffmeier with a Marketing and Business Tip for you today. If you work with people and customers that have competitors, especially in the B2B market, you want to ensure that you learn about your customers competitors. What you be able to do is make sure that your product, service or information

Read More »

Hanks Marketing and Business Tip #21: Value

Transcription: This is Hank Hoffmeier with your Marketing and Business Tip for you today. One thing you want to make sure you are doing is providing value for your customers and clients. And this may be providing information or maybe product for free. It does have to be expensive or does not have to be lengthy.

Read More »

Hank’s Marketing and Business Tip #20: Typorama

Transcription: This is Hank Hoffmeier with your Marketing and Business Tip for you today. Today I would like to review a app that I use to create inspirational images and just images with text on them. It is called Typorama. I use it on iOS on my iPhone, and what you can do is choose the

Read More »

Hank’s Marketing and Business Tip #19: Spelling and Grammar

Transcription: This is Hank Hoffmeier with a Marketing and Business tip for today. When you are writing content for your website or your blog, make sure you are checking spelling and grammar. There is nothing like having a lot of errors on your page that makes your website or blog look unprofessional. Make sure that

Read More »

Hank’s Marketing and Business Tip #18: Long Tail Keywords

Transcription: This is Hank Hoffmeier with a Marketing and Business Tip for you. Today I would like to talk about keywords, for when you’re using keywords for pay per click advertising. If you are using Google Adwords and you were putting out ads based on keywords, what you’ll notice is popular keywords cost a lot

Read More »