Today, Timothy Robbins and I talk about content creation. His company, Today Creative, is a content creation company. They create content for customers to help with inbound marketing. Inbound marketing is using content or marketing tactics to drive traffic or leads back to your website. You can use informational and valuable content to share in
This was an impromptu recording with William Meredith, the owner of five franchise locations of Learning Express Toys in the Raleigh NC area. I asked William what a small business owner needs to keep in mind when running a business. He said that business owners need to keep an open mind. Also, reading books and
Now that the end of the year and the holidays are upon us, we tend to focus on other things than our work or our business. You should always be planning for the week, month, quarter, and year. I have already met with my wife and planned some of our goals for next year and
Case studies are a great tool to add to your marketing efforts. Case studies are written documentation or a video that explains how you helped a customer. Basically a success story. Create a study where you were able to help a customer save time or money or maybe just made them happy. Add details like
The phrase “focusing on those that ignore you” is pretty powerful. To find and attract new customers, you need to find people that have not heard about you and your business. You can use social media ads and blog posts to gain attention. You can also network to increase your brand awareness. Build your LinkedIn
Many small business owners still struggle to see the need to use digital marketing. They do not realize that using social media and other forms of digital marketing is very powerful. You need to be where your customers are, and that is online. It is not important to be on every social media platform, but
This episode was recorded in a public place, a Dunking Donuts. The reason being is that I wanted to be able to put myself out there and put myself out of my comfort zone. This ties into a challenge that a completed for a group I belong to on Facebook for speakers. Throughout the week,
I was recently on a Facebook group and someone posted the question, “Do you have to work hard to be successful”? Working hard means you are doing the wrong things and failing. What you need to be doing is work smart and passionately. Yes, you will work long hours and spend money. Working hard means
Today, I am joined by Jonathan Orcutt of Driven Landscapes Franchising. I met Jonathan on a Facebook Landscaping Group. I still like to keep my finger on the pulse of the landscape industry since selling my landscape company last year. Jonathan came on the show to give us some insight to being a small business owner
Sr. Integrated MarCom Executive, Content Marketer, Keynote Speaker, LinkedIn Workshop Leader, and Voice Over Talent, Chuck Hester joined me to talk about LinkedIn. Chuck is your go to guy for anything related to LinkedIn. Chuck gave us his top three things ( really 4!) to do on LinkedIn: 1. Create SEO rich content for LinkedIn.
Most people make the mistake of jumping right into a conversation by selling. Today, on my blackboard, I wrote “Serve, Don’t Sell”. First, you need to develop a trusted relationship with your audience. Then provide value to them through information, assets and network introductions. Determine if you can help them with a business pain they
In this episode, I discuss brag vs. Humblebrag. The definition of humblebrag is “people’s use of false modesty as a context to tell you just how great they are”. Urban Dictionary describes humblebrag as: “Subtly letting others now about how fantastic your life is while undercutting it with a bit of self-effacing humor or “woe