I recently viewed an ad from someone looking to promote a workshop on chatbots and how they are going to be an email marketing killer. I signed up because I wanted to see how this person was using chatbots. First, I needed to provide my email address to sign up for the workshop. That shows
If you are using email marketing to promote your business, you need to clean your list every six months to a year. You do not have to just remove subscribers from your list, you can send them a series of about three emails to try to win them back. You can use a subject line
Eric Megert, a comedian, talks about how to use comedy when you are a business owner. Maybe while selling or just going about your day. What does it take to become a successful comedian? Eric said perseverance and the ability to fail (bomb) is important. I mentioned that I discussed failure in a previous episode.
Jerel Bonner from Corralling Chaos joins me to today to talk about brand promises. I met Jerel through LinkedIn. He is knowledge broker that can help general managers and senior executives form teams that deliver on the brand promises. Companies need to think beyond having a unique selling proposition. This is why you would buy
Happy New Year! I hope that you were able to plan some achievable goals that will help you grow this year. I hope that you will also be able to network more this year.Good luck with your goals. Let’s talk about failure. People are afraid of failure. I think that you should “double your failure”.
This is the second part of my discussion with Brandon Hatcher of Social Remedy Marketing. Make sure to listen to part one, which is episode 113. We jump to where Brandon talks about ‘being on social media”. Many business owners have told Brandon that they did not think that their potential customers were on social
Brandon Hatcher with Social Remedy Marketing joins me for a two-part series to talk about creating content for social media. I met Brandon at Converge South a couple of months ago. Converge South is a technology and creativity conference in Winston Salem, NC. I sat in on his session and was impressed with his storytelling
Chris Daltorio from New Velocity joins me today to discuss sales. New Velocity is a sales and leadership development firm. They work with companies of all sizes. Chris likes to help companies grow by helping people become the superstar version of themselves. As a small business owner, your passion alone is not enough. Having sales
This is a special episode of Hank’s Marketing and Business Tips. Recently, I have been talking about how most people slow down and let off the gas during the holiday season and that now is the time for business owners to double down so that you can beat your competition. By doing so, you will
Today, Timothy Robbins and I talk about content creation. His company, Today Creative, is a content creation company. They create content for customers to help with inbound marketing. Inbound marketing is using content or marketing tactics to drive traffic or leads back to your website. You can use informational and valuable content to share in
This was an impromptu recording with William Meredith, the owner of five franchise locations of Learning Express Toys in the Raleigh NC area. I asked William what a small business owner needs to keep in mind when running a business. He said that business owners need to keep an open mind. Also, reading books and
Now that the end of the year and the holidays are upon us, we tend to focus on other things than our work or our business. You should always be planning for the week, month, quarter, and year. I have already met with my wife and planned some of our goals for next year and