Hank's Marketing and Business Tips Podcast

A podcast with tips, tricks, and general information about business and marketing for small business owners and entrepreneurs. Even Professional marketers and CEOs can learn a thing or two!

Join Hank as he offers his knowledge and experiences. He also adds even more value by interviewing guests that share their stories and knowledge. 

Ways to Listen and Subscribe

To listen on your Amazon Alexa or Echo device, use the link above or simply say: Alexa/Echo install the Hank’s Marketing and Business Skill”!

Hank’s Marketing and Business Tip #55: Search Intent

Transcriptioin: This is Hank Hoffmeier with the marketing and business tip. Let’s talk about the landing pages and SEO. When it comes to having your business found on the Internet, people are searching Google or other search providers to find products and services that they are looking to do business with. Did you know to

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Hank’s Marketing and Business Tip #54: Hug Your Customers

Transcription: This is Hank Hoffmeier with the marketing and business tip. I had the pleasure of going to a conference in Miami Florida for some franchise owners in the haircutting industry. One of the speakers was Jack Mitchell who owns Mitchell Stores in Connecticut He was discussing his book, Hug Your Customers: Still the Proven

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Hank’s Marketing and Business Tip #53: Keyword Planner

Transcription: This is Hank Hoffmeier with a marketing and business tip. What I would like to discuss today are keywords. Keywords are found in advertising, as well as on websites. Most times people will choose keywords that are closely related to their business, and at times create some that might correlate to their business, but

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Hank’s Marketing and Business Tip #52: Yelp

Transcription: This is Hank Hoffmeier with a marketing and business tip. Thank you for joining me today. I was recently at a conference where I heard a speaker from Yelp discussing their platform. Did you know that only 1% of yelp users leave reviews? That means many people are searching Yelp for a product or

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Hank’s Marketing and Business Tip #51: Instagram Stories

Transcription: This is Hank Hoffmeier with a marketing and business tip. Today we are going to give you four reasons why you should be using Instagram Stories. Instagram is a great marketing tool, especially with the visuals they have, the ability to comment and like, and then also using hashtags to help you become found

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Hank’s Marketing and Business Tip #50: Customer Service

Transcription: This is Hank Hoffmeier with my marketing and business tip. Today I do not actually have a tip for you. It is more of a rant about customer service. I have been hearing more and more about customer service, especially during a conference I went to. There where numerous people discussing customer service, successes

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Hank’s Marketing and Business Tip #48:Training and Conferences

Transcription: This is Hank Hoffmeier with marketing and business tip. Today we are going talk about content for your marketing efforts. Many marketers or small business owners struggle with thinking of content to post on their blog, or make videos. One thing that you can do is any events that you go to such as

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Hank’s Marketing and Business Tip #46: Above the Fold

Transcription: This is Hank Hoffmeier with marketing and business tip. Thank you for tuning in today. What I would like to discuss is a term called “below the fold”. What the term “below the fold” means is content that is below the area that you could see on a computer or device, so it is

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Hank’s Marketing and Business Tip #45: Persona

Transcription: This is Hank Hoffmeier with a marketing and business tip for you today. What I want to discuss is customer personas and how you should go about developing one and using one. A customer persona is mapping out information about who your ideal client is. And that is going to be using information that

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Hank’s Marketing and Business Tip #44: How to Videos

Transcription: This is Hank Hoffmeier with a marketing and business tip. Today let’s talk about videos and how to make them engaging for your audience. One thing that you can do is use video for is to make how-to videos. If you sell a product, you can explain how to use your product, and why

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