Sr. Integrated MarCom Executive, Content Marketer, Keynote Speaker, LinkedIn Workshop Leader, and Voice Over Talent, Chuck Hester joined me to talk about LinkedIn. Chuck is your go to guy for anything related to LinkedIn. Chuck gave us his top three things ( really 4!) to do on LinkedIn: 1. Create SEO rich content for LinkedIn.
Most people make the mistake of jumping right into a conversation by selling. Today, on my blackboard, I wrote “Serve, Don’t Sell”. First, you need to develop a trusted relationship with your audience. Then provide value to them through information, assets and network introductions. Determine if you can help them with a business pain they
In this episode, I discuss brag vs. Humblebrag. The definition of humblebrag is “people’s use of false modesty as a context to tell you just how great they are”. Urban Dictionary describes humblebrag as: “Subtly letting others now about how fantastic your life is while undercutting it with a bit of self-effacing humor or “woe
I had the pleasure of bringing Professorjohn (PJ) from The Muscle Memory Group on the show today. I met PJ while speaking in about email marketing in Phoenix, AZ. He and I spoke about marketing for some time after my speaking session. He is passionate about what he does, just as I am about marketing.
In episode 12, I spoke about Google My Business. It is a tool that Google offers to help be found on their search site. It offers the ability to show your location, hours and pictures of your business. Google now allows the ability for business owners to post to their business page/listing a la Facebook
While attending a small business conference in Phoenix Arizona, I met with a lot of small business owners. What I found was there were people that were either really good at telling me what they do, or they may have needed to go home and work on it. Every day that passed, I thought about
It is great to work from wherever you are. While traveling in Phoenix, I needed to get some projects completed. I decided to take the time while I was alone to work on some items that I would be able to focus on. I worked from the hotel room some and then by the pool
In this episode, I talk about putting positive vibes out into the universe. I give an example of someone putting out negative vibes and how karma caught up with him. Don’t let this be you! How you think and feel can affect outcome and also affects others around you. Be positive and put out positive
Ken Wood joins me in this episode to discuss having a proper value proposition, having a competitive advantage and how to understand your target market. Ken is the CEO and founder of Roar Marketing Concepts in Raleigh, NC. I met Ken at a meetup and we then met a few days later and had a
Justin Streuli, the Director of the North Carolina Entrepreneurship Center at UNCG, joins me today to talk about starting a business. The center is located in Greensboro NC and serves as a bridge between the campus and the entrepreneurial community. They also help any small businesses thrive. We briefly speak about what it means to
John Hayes Joins me from Portugal but lives in Lincolnshire England. He is a marketing strategist and author of the Becoming the Expert series of books. He discusses the holy trinity of marketing: blogging, email marketing, and social media. Your marketing starts with branding your company on your blog, then use email marketing and social
I am joined by Jennifer Goodwin of InternetGirlFriday. She has been running a marketing agency for 15 years and also runs a charity. Jennifer gives us some background about her career and her veteran charity. We discuss pushing through and finding someone to hold you accountable. I mention Lori Bruhns, my business buddy. Jennifer relies