Alexa

Hank's Marketing and Business Tips

HMBT #167: Rob Ainbinder Talks Digital Advertising

Today, I am joined by, Rob Ainbinder. He is the CEO of Why People Click, a digital marketing and advertising company. He helps his clients attract, persuade, and convert online.  We talk about email marketing, SEO, and PPC advertising.  One of the most overlooked aspects of marketing is using PPC. rob and I try to

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HMBT #166: Afraid of Goals

Do not be afraid to create goals. It is better to have a goal and not meet it rather than not have any goals whatsoever. You are limiting yourself by not having any goals. Even if you fail to meet a goal, it is the experience and what you learn along the way that matters.

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HMBT #165: Listen Up and Ask Questions

After attending two conferences last week, Pubcon and High Five, the overall message that I brought home was that marketers need to do better at asking questions and listening to their clients and prospects. Listen to the episode for more.

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HMBT #164: Janine Loweth Conquers the Long Sales Cycle PT 2

This is part two of my discussion on sales with an old high school friend and sales professional, Janine Loweth. Janine is used to working long term sales cycles and she shares ideas on being patient, using perception, and overcoming fear when selling.  In this episode, we offer the following sales tips: Getting attention when

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HMBT #163: Janine Loweth Conquers the Long Sales Cycle PT 1

In this episode, I am joined by an old high school friend and sales professional, Janine Loweth. Just like last episode we talked about sales and how you can close more business. Janine is used to working long term sales cycles and she shares ideas on being patient, using perception, and overcoming fear when selling. 

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HMBT #162: Lilly Ferrick Helps Fill the Top of the Sales Funnel

For today’s episode, I am joined by Lilly Ferrick, CEO and founder of Lilly Ferrick LLC, which provides comprehensive sales solutions to companies on outsourced and fractional engagements.  Basically, Lilly helps fill the top the sales funnel. Lilly and I talk about some ways that you can fill the top of your sales funnel.  Tips:

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HMBT #161: Eat Bacon and Make Bacon

This episode is a recording that Marilyn Shannon and did while eating breakfast at Cracker Barrel. We talked about how people want to be successful, create goals, but struggle with getting started or completing them. Marilyn had some advice for us.

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HMBT# 160: Follow Up Skills

I recently had a painful experience trying to hire someone to do some work on my roof. Contractors are notable for not returning calls, showing up for estimates, and asking for the the sale. This time is was amplified and it made me think about how many businesses and business owners do not follow up

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