Hank's Marketing and Business Tips
HMBT #130: Conference Networking
When attending conferences, I feel that it is important to attend the reception events and any other activities involved with the show that involve networking. I recorded this episode while attending the RXInsider conference in Providence, RI. I attended the reception event and the dinner the following night and met some great people. I like
HMBT #129: Read the Signals
I want you to stop and read the signals. As business owners and professionals, we have busy schedules. We tend to rush through things. These days, when most people read, they read fast or skim. They do not absorb what is around them. We fail to absorb and read what is right in front of
HMBT #128 Distractions
How many chat clients or social media channels do you use? The more you use, the more distractions you have. Make sure to cut down on the number of platforms you use, or chat clients you have installed on your computer. You can also increase productivity by turning off your cell service and wifi while
HMBT #127 R&R Required
I will be in Florida on vacation when this airs. As a business owner or professional, it is important to take a break. You can use downtime to think about and set goals. Dwell on what you accomplished, reset your expectations and, plan for a successful future. Audio:
HMBT #126: Dorien Morin-van Dam and Repurposing Content
It is about time that I had Dorien Morin- van Dam with More In Media on the podcast. Dorien and I both spoke at ConvergeSouth last year. Wow, so much value in this episode! I should have had her on earlier! Dorien and I spoke about repurposing content. to begin with, it is a struggle for
HMBT #125: Reach Your Customer First and Lifestyle Marketing
In this short episode, I cover reaching your customer first and lifestyle marketing. When it comes to reaching your customer first, before your competition, make that you provide value through blogging, customer service, and social media. This can be knowledge, information or tips. You can provide information about a product or service. Create engagement and
HMBT #124: Strategy vs Tactics with Josh Dodson
Josh Dodson is my guest today. He is the Director of Research and integrated Marketing at VisionPoint Marketing. We discussed marketing strategy vs. tactics. Strategy is a guiding principle for the tactics you use in marketing. Tactics are the specific thing you are doing with marketing. It could be Facebook ads or maybe Google Adwords.
HMBT #123: The Power of Referrals
The power of referrals. Most people rely on word-of-mouth referrals. That means that they are being reactive and waiting for those referrals to roll in. Even though word of mouth referrals can be enough, you can always have more and more money. Referrals are the most powerful form of obtaining customers, because it is free.