Hank's Marketing and Business Tips
HBMT #120: Barbara Hemphill on Productivity
I am joined today by Barbara Hemphill, owner of Barbara Hemphill LLC, to discuss productivity The average employee spends 19% of their time looking for what they need to do their work. It you take a company that has 20 employees at an average wage of $15 an hour, that represents a loss productivity cost
HMBT #119: Bots vs. Email
I recently viewed an ad from someone looking to promote a workshop on chatbots and how they are going to be an email marketing killer. I signed up because I wanted to see how this person was using chatbots. First, I needed to provide my email address to sign up for the workshop. That shows
HMBT #118: Spring Cleaning
If you are using email marketing to promote your business, you need to clean your list every six months to a year. You do not have to just remove subscribers from your list, you can send them a series of about three emails to try to win them back. You can use a subject line
HMBT #117: Eric Megert Makes Jokes
Eric Megert, a comedian, talks about how to use comedy when you are a business owner. Maybe while selling or just going about your day. What does it take to become a successful comedian? Eric said perseverance and the ability to fail (bomb) is important. I mentioned that I discussed failure in a previous episode.
HMBT #116 Jerel Bonner and Brand Promises
Jerel Bonner from Corralling Chaos joins me to today to talk about brand promises. I met Jerel through LinkedIn. He is knowledge broker that can help general managers and senior executives form teams that deliver on the brand promises. Companies need to think beyond having a unique selling proposition. This is why you would buy
HMBT#115: Failure
Happy New Year! I hope that you were able to plan some achievable goals that will help you grow this year. I hope that you will also be able to network more this year.Good luck with your goals. Let’s talk about failure. People are afraid of failure. I think that you should “double your failure”.
HMBT #114: Brandon Hatcher Tells Us To Just Do It Part 2
This is the second part of my discussion with Brandon Hatcher of Social Remedy Marketing. Make sure to listen to part one, which is episode 113. We jump to where Brandon talks about ‘being on social media”. Many business owners have told Brandon that they did not think that their potential customers were on social
HMBT #113: Brandon Hatcher Tells Us To Just Do It Part 1
Brandon Hatcher with Social Remedy Marketing joins me for a two-part series to talk about creating content for social media. I met Brandon at Converge South a couple of months ago. Converge South is a technology and creativity conference in Winston Salem, NC. I sat in on his session and was impressed with his storytelling