Trascription: This is Hank Hoffmeier with a marketing and business tip. Today’s tip is about Facebook stories. Facebook stories is very similar to stories on Snapchat as well as  stories on Instagram. Have you checked those out yet? Have you used stories? Well if you have, you may find that if you have a younger

Transcriptioin: This is Hank Hoffmeier with the marketing and business tip. Let’s talk about the landing pages and SEO. When it comes to having your business found on the Internet, people are searching Google or other search providers to find products and services that they are looking to do business with. Did you know to

Transcription: This is Hank Hoffmeier with the marketing and business tip. I had the pleasure of going to a conference in Miami Florida for some franchise owners in the haircutting industry. One of the speakers was Jack Mitchell who owns Mitchell Stores in Connecticut He was discussing his book, Hug Your Customers: Still the Proven

Transcription: This is Hank Hoffmeier with a marketing and business tip. What I would like to discuss today are keywords. Keywords are found in advertising, as well as on websites. Most times people will choose keywords that are closely related to their business, and at times create some that might correlate to their business, but

Transcription: This is Hank Hoffmeier with a marketing and business tip. Today we are going to give you four reasons why you should be using Instagram Stories. Instagram is a great marketing tool, especially with the visuals they have, the ability to comment and like, and then also using hashtags to help you become found

Transcription: This is Hank Hoffmeier with my marketing and business tip. Today I do not actually have a tip for you. It is more of a rant about customer service. I have been hearing more and more about customer service, especially during a conference I went to. There where numerous people discussing customer service, successes

Transcription: This is Hank Hoffmeier with marketing and business tip. Today we are going talk about content for your marketing efforts. Many marketers or small business owners struggle with thinking of content to post on their blog, or make videos. One thing that you can do is any events that you go to such as

Transcription: This is Hank Hoffmeier with a marketing and business tip. Thank you for tuning in. Today, what I would like to discuss is shopping cart emails. If you have an online store and you have a shopping cart platform such as Shopify or something else, there is something called abandoned shopping cart emails. This

Transcription: This is Hank Hoffmeier with a marketing and business tip for you today. What I want to discuss is customer personas and how you should go about developing one and using one. A customer persona is mapping out information about who your ideal client is. And that is going to be using information that