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May 2019 – AMA Triangle Topic: Be Professional, Be Powerful: Your Blueprint for How to Use LinkedIn Effectively

April 2019 – NASWA Sides Conference Keynote: I Walk the Line: Attracting Attention Online the Right Way

March 2019 – Pubcon Fort Lauderdale Topic: Email Marketing: A Prescription for Success

March 2019 – High Five Conference Topic: Head & Heart of Marketing: Your Emails MUST Have These 10 Things

Janary 2019 – Association of Fundraising Professionals Topic: Email Marketing for Non-Profits, Supporting Your C.A.U.S.E

November 2018 – RTP Frontier Topic: Email Marketing: A Prescription for Success

November 2018 – Raleigh BBB Topic: Cooking Up Email Marketing Success: The Best Recipe

October 2018 – Pubcon Las Vegas Topic: Email Marketing: A Prescription for Success

April 2018 – Pharmacy Marketing and Sales Conference. Topic: Email Marketing: A Prescription for Success

February 2018 – Speaker at High Five Conference. Topic: Be a Dragon: Fire Up Your Email With Automation.

February 2018 – Speaker at Wine Down Wednesday. Topic: Be a Dragon: Fire Up Your Email With Automation. 

November 2017 – Speaker at the Durham Chamber of Commerce SCORE. Topic: Surefire Tactics to promote your webinar.

October 2017 – Speaker at Tampa Small Business Expo. Topic: The SMB Guide to Email Marketing Success. Discussed email marketing best practices, deliverability and marketing automation.

October 2017 – Appearance on the Breaking Free Show. Discussed the freedom of entrepreneurship with 4200 live viewers.

October 2017 – Presenter at #RTP180. Topic: Travel as a Ticket to Education.

October 2017 – Speaker at ConvergeSouth. Topic: Be a Dragon: Fire Up Your Email with Automation.

October 2017 – Speaker at Austin Small Business Expo. Topic: The SMB Guide to Email Marketing Success. Discussed email marketing best practices, deliverability and marketing automation.

August 2017 – Speaker at Phoenix Small Business Expo. Topic: The SMB Guide to Email Marketing Success. Discussed email marketing best practices, deliverability and marketing automation.

August 2017 – Speaker at the North Carolina Philanthropy Conference. Topic: Growing your business with email marketing. Spoke about email marketing basics, best practices, deliverability and touched on marketing automation.

May 2017 – Speaker at Sharkey’s Cuts For Kids Conference. Topic: Growing your business with email marketing. Spoke about email marketing basics, best practices, deliverability and touched on marketing automation.

April 2017 Presenter at FB Raleigh – Topic: Marketing Automation and Social Media for The Modern Realtor. Discussed how Realtors can use marketing automation, email marketing and social media to grow their business.

March 2017- TriangleCast (podcast). Episode 13: Listening to Customers. Discussion about listening to customer feedback and making changes in your company. 

January 2017- TriangleCast (podcast). Episode 8: Humanize Your Brand. Discussion about marketing. 

November 2016 – Speaker at Burlington Real Estate Investors Club. Topic: Marketing Automation. Discussed how real estate professionals and investors can automate their marketing and social media to increase visibility and ROI.

September 2016 – Speaker at the Durham Chamber of Commerce SCORE Event. Topic: Marketing Automation. Invited to give an encore presentation to business owners about how marketing is changing where consumers are more empowered than ever and how marketing automation can be used to help nurture customers to conversion.

July 2016 – Panelist at the 2016 World Ticket Conference in Las Vegas. Spoke on a highly rated panel that included speakers from Hubspot and Constant Contact on the topic of Marketing Tools for Brokers. Discussed how marketing automation can help ticket brokers improve marketing and increase revenue.

April 2016 – Speaker at the Chapel Hill Chamber of Commerce SCORE Event. Topic: Marketing Automation. Was invited to speak to 30+ business owners about how marketing is changing to empower consumers now more than ever and how marketing automation can be used to help nurture customers to conversion.

February 2015 – Roundtable Facilitator at MarketingSherpa (Las Vegas): Round Table Discussion on Gmail Deliverability. Helped a group of business owners and professionals understand how Gmail filters emails based on frequency, engagement, volume and reputation. Offered best practices to help improve Gmail campaign results.

March 2014- Presenter at the College News Association of the Carolinas (UNCW Wilmington). Topic: Past, Present, and Future of Email Marketing. Presented information to a group of about 75 college and university media staff about how to employ email marketing best practices.

November 2013 – Presenter at the Triad REIA Group. Topic: How Real Estate Professionals Can Successfully Use Social Media. Presented information to a group of about 40 real estate professionals on how they can use popular social media channels to promote their brand and inventory.

May 2018 – MarketingProfs Virtual Conference. Webinar: Be a Dragon: Fire Up Your Email with Automation.

February 2018 – 5 Habits of Highly Successful Email Marketers. Webinar in partnership with Main Street ROI with almost 700  registrants.

December 2017 – Experience Pros Radio Show. Discussed the importance of email and digital marketing with hosts Angel and Eric. Link to recording

November 2017 – Webinar: Be a Dragon: fire Up Your Email Marketing With Automation. Facilitated a webinar on using automation to improve email marketing results. 

September 2017 – Webinar: SURE-FIRE TACTICS to Promote Your Webinar. Hosted a webinar to discuss best practices and ideas to improve webinar attendance and performance.

August 2017 – Webinar: Holiday Marketing By the Numbers: Metrics That Matter. Co-hosted this webinar and reviewed email marketing and landing page metrics to know for the holiday season.

May 2017 – Webinar with ClickZ. Topic: The Ultimate Guide to Marketing Automation. This webinar had record registrations and higher than average listen time to date for ClickZ.

March 2017 – Webinar: Pitch & Engage: Optimizing Press Releases and Email. Planned and delivered this webinar on crafting  a great press release, the benefits of using press releases and how it can  help with email marketing efforts. 

January 2017- Webinar: Post Holiday Planning: 5 Things to Keep Your Prospects Engaged. Planned and facilitated a webinar on engaging with new and existing email subscribers. This webinar had over 600 registrants. 

August  2016 – Encore Webinar: When Email (Alone) is Not Enough. Co-hosted an encore webinar on how marketing automation is the go to tool to succeed in marketing to the modern consumer. Discussed strategy and tools. Participated in a Q&A session afterwards.

May 2016 – Webinar: When Email (Alone) is Not Enough. Co-hosted a webinar on how marketing automation is the go to tool to succeed in marketing to the modern consumer. Discussed strategy and tools. Participated in a Q&A session afterwards.

September 2013 –  Webinar: Holiday Marketing. Facilitated a webinar on holiday marketing. Described strategy about using email marketing and social media for holiday promotions.

October 2013 – Webinar: Deliverability. Facilitated a webinar on email deliverability best practices. Explained how to ensure that emails are delivered to the inbox.

Loomly Blog – Article: Engage in Multichannel Marketing With Email and Social Media

Campaign Asia – Tip Sheet: 5 Ways to Improve Ecommerce Average Order Value

FixedOps Magazine – Article on marketing automation

PowerInbox– Topic: Insiderinbox with iContact’s Hank Hoffmeier

ClickZ – Topic: Automation

DestinationCRM (CRM Magazine) – Topic: Automation

Constant Content Blog – Topic: Email Marketing Strategy

Smarter HQ Blog – Topic: Cross Channel Marketing

Testimonials

Articles Written on LinkedIn

Articles Written for iContact

“Hank’s presentation was a great way to start our year at AFP. His presentation was interesting and engaging, and most importantly, I learned several new tips to improve my email marketing strategies.”
Mary
AFP Chapter Meeting Attendee
“As a nonprofit communications professional, I was inspired by Hank’s presentation to try new things to get better results from my email campaigns. I’ll be implementing several of his recommendations asap!”
Stephanie
AFP Chapter Meeting Attendee

Videos

“Liked the directness of the instructor” • “Very well spoken and engaging” • “Liked the visuals" • “He presented useful information that I can easily apply to my business”
BBB Workshop Attendees

Photos