Sr. Integrated MarCom Executive, Content Marketer, Keynote Speaker, LinkedIn Workshop Leader, and Voice Over Talent, Chuck Hester joined me to talk about LinkedIn. Chuck is your go to guy for anything related to LinkedIn.

Chuck gave us his top three things ( really 4!) to do on LinkedIn:

1. Create SEO rich content for LinkedIn. Make sure to use the right keywords in your headline, summary and job experience. LinkedIn has it’s own search algorithm and you want to optimize for it the best you can.

2. Connect: Do not send generic LinkedIn invitations. Make sure to personalized your invite.
3. Community: Develop a community of people that will elevate your network.
4. Content: Update your status regularly. Use video when you can. It is becoming more popular. Make sure to post content that is of value to your audience. It is not about you, it is about your audience. LinedIn is not Facebook, keep your personal stuff on that channel.

Chuck Hester on LinkedIn– Make sure to personalize your invite! Also, check out Chuck’s articles on LinkedIn

Chuck facilitates monthly workshops on how to use LinkedIn effectively and also does one-one-one training.

Now get out there and network!




  • Hank Hoffmeier

    Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.