HMBT #126: Dorien Morin-van Dam and Repurposing Content
It is about time that I had Dorien Morin- van Dam with More In Media on the podcast. Dorien and I both spoke at ConvergeSouth last year. Wow, so much value in this episode! I should have had her on earlier! Dorien and I spoke about repurposing content. to begin with, it is a struggle for […]
HMBT #125: Reach Your Customer First and Lifestyle Marketing
In this short episode, I cover reaching your customer first and lifestyle marketing. When it comes to reaching your customer first, before your competition, make that you provide value through blogging, customer service, and social media. This can be knowledge, information or tips. You can provide information about a product or service. Create engagement and […]
HMBT #124: Strategy vs Tactics with Josh Dodson
Josh Dodson is my guest today. He is the Director of Research and integrated Marketing at VisionPoint Marketing. We discussed marketing strategy vs. tactics. Strategy is a guiding principle for the tactics you use in marketing. Tactics are the specific thing you are doing with marketing. It could be Facebook ads or maybe Google Adwords. […]
HMBT #123: The Power of Referrals
The power of referrals. Most people rely on word-of-mouth referrals. That means that they are being reactive and waiting for those referrals to roll in. Even though word of mouth referrals can be enough, you can always have more and more money. Referrals are the most powerful form of obtaining customers, because it is free. […]
HMBT #122: Preparing for Conferences
Attending conferences can be informative and educational. Today, I am going to talk about how I prepare for a conference. Here are the things that I do to prepare for a conference. Research the talks that you want to attend. Don’t stress yourself out by needing to make last minute decisions for those breakout sessions. […]
HMBT #121: The Book Shepherd, Diana Needham
Diana M. Needham, The Book Shepherd, joins me today. I met Diana at a LinkedIn Live networking event and really enjoyed speaking with her and learning how she helps people get books published. Diana works with her clients to not only write a book, but market it, and obtain the result that they really […]
HBMT #120: Barbara Hemphill on Productivity
I am joined today by Barbara Hemphill, owner of Barbara Hemphill LLC, to discuss productivity The average employee spends 19% of their time looking for what they need to do their work. It you take a company that has 20 employees at an average wage of $15 an hour, that represents a loss productivity cost […]
HMBT #119: Bots vs. Email
I recently viewed an ad from someone looking to promote a workshop on chatbots and how they are going to be an email marketing killer. I signed up because I wanted to see how this person was using chatbots. First, I needed to provide my email address to sign up for the workshop. That shows […]
HMBT #118: Spring Cleaning
If you are using email marketing to promote your business, you need to clean your list every six months to a year. You do not have to just remove subscribers from your list, you can send them a series of about three emails to try to win them back. You can use a subject line […]
HMBT #117: Eric Megert Makes Jokes
Eric Megert, a comedian, talks about how to use comedy when you are a business owner. Maybe while selling or just going about your day. What does it take to become a successful comedian? Eric said perseverance and the ability to fail (bomb) is important. I mentioned that I discussed failure in a previous episode. […]