Hank’s Marketing and Business Tip #94: Justin Streuli on startups
Justin Streuli, the Director of the North Carolina Entrepreneurship Center at UNCG, joins me today to talk about starting a business. The center is located in Greensboro NC and serves as a bridge between the campus and the entrepreneurial community. They also help any small businesses thrive. We briefly speak about what it means to […]
Hank’s Marketing and Business Tip #93: John Hayes Discusses the Holy Trinity of Marketing
John Hayes Joins me from Portugal but lives in Lincolnshire England. He is a marketing strategist and author of the Becoming the Expert series of books. He discusses the holy trinity of marketing: blogging, email marketing, and social media. Your marketing starts with branding your company on your blog, then use email marketing and social […]
Hank’s Marketing and Business Tip #92: Jennifer Goodwin Discusses Having a Foundation
I am joined by Jennifer Goodwin of InternetGirlFriday. She has been running a marketing agency for 15 years and also runs a charity. Jennifer gives us some background about her career and her veteran charity. We discuss pushing through and finding someone to hold you accountable. I mention Lori Bruhns, my business buddy. Jennifer relies […]
Hank’s Marketing and Business Tip #91: Bend Break Hack
Today, I have Jason Guigno and Corey Jeffreys from TriangleCast on to provide some entrepreneur advice. Jason talks to soloprenuers and budding entrepreneurs about using content related to questions or information that you are asked about all the time. This could be monetized. Find that nugget of information to develop your funnel or create a […]
Hank’s Marketing and Business Tip #90: 3 Sales MeetUp Takeaways
I went to a sales MeetUp last night. You can look into joining a MeetUp Group at www.meetup.com, I recommend it. You can find one for your industry or area of interest. It could also be a skill that you want to improve, such as sales. Here are the top three takeaways from the meeting […]
Hank’s Marketing and Business Tip #89: Envy
I recently wrote an article about network envy. This is when people become jealous about other people’s success. I also spoke about imposter syndrome. This is when someone does not feel as though they will be perceived as being knowledgeable. They think that they will be seen as a fraud. I go over some things […]
Forget Imposter Syndrome, Let’s Do Something About Network Envy
I am seeing more and more posts about imposter syndrome. Wikipedia describes imposter syndrome as a concept describing high-achieving individuals who are marked by an inability to internalize their accomplishments and a persistent fear of being exposed as a “fraud”. It goes on to say: “Despite external evidence of their competence, those exhibiting the syndrome […]
Hank’s Marketing and Business Tip #88: Marilyn Shannon Discusses Opportunities
I am joined by Marilyn Shannon, a best selling author, speaker, and coach. You can connect with her at www.marilynshannon.com. Check her book out: In Just One Afternoon, Listening Into the Hearts of Men. Keep your eyes and ears open for opportunities. Look for unique opportunities. Keep the doors open. Do the things that you […]
Hank’s Marketing and Business Tip #87: Fundamentals
Today we talk about embracing your fundamentals. You need to have SOPs in place for sales, marketing and customer service. If you have employees or plan on hiring employees, you need to follow fundamentals.
Hank’s Marketing and Business Tip #86: Referrals
In today’s tip, I discuss asking customers for referrals. This can be verbally or digitally. I recently had a security professional come to my home and when he left, he asked for referrals and was going to knock on some of my neighbor’s doors to see if they needed security. Make sure to offer rewards […]