Author: Hank Hoffmeier

Hank is an author, speaker, podcast host and Director of Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.

I Took a Ride in a Prius With Tim Cook

Tim Cook Prius

  Last night I had a very interesting dream. I was walking down the street and I noticed a man speaking with a child. It turns out that the man was Tim Cook, CEO of Apple. He was telling a young boy that he can do anything he wanted when he grows up and that […]

HMBT #95: Ken Wood Talks About Value Propositions and More

Ken Wood joins me in this episode to discuss having a proper value proposition, having a competitive advantage and how to understand your target market. Ken is the CEO and founder of Roar Marketing Concepts in Raleigh, NC. I met Ken at a meetup and we then met a few days later and had a […]

Hank’s Marketing and Business Tip #94: Justin Streuli on startups

Justin Streuli, the Director of the North Carolina Entrepreneurship Center at UNCG, joins me today to talk about starting a business. The center is located in Greensboro NC and serves as a bridge between the campus and the entrepreneurial community. They also help any small businesses thrive. We briefly speak about what it means to […]

Hank’s Marketing and Business Tip #91: Bend Break Hack

Today, I have Jason Guigno and Corey Jeffreys from TriangleCast on to provide some entrepreneur advice. Jason talks to soloprenuers and budding entrepreneurs about using content related to questions or information that you are asked about all the time. This could be monetized. Find that nugget of information to develop your funnel or create a […]

Hank’s Marketing and Business Tip #90: 3 Sales MeetUp Takeaways

I went to a sales MeetUp last night. You can look into joining a MeetUp Group at www.meetup.com, I recommend it. You can find one for your industry or area of interest. It could also be a skill that you want to improve, such as sales. Here are the top three takeaways from the meeting […]

Hank’s Marketing and Business Tip #89: Envy

I recently wrote an article about network envy. This is when people become jealous about other people’s success. I also spoke about imposter syndrome. This is when someone does not feel as though they will be perceived as being knowledgeable. They think that they will be seen as a fraud. I go over some things […]

Forget Imposter Syndrome, Let’s Do Something About Network Envy

Network Envy

I am seeing more and more posts about imposter syndrome. Wikipedia describes imposter syndrome as a concept describing high-achieving individuals who are marked by an inability to internalize their accomplishments and a persistent fear of being exposed as a “fraud”. It goes on to say: “Despite external evidence of their competence, those exhibiting the syndrome […]

Hank’s Marketing and Business Tip #88: Marilyn Shannon Discusses Opportunities

I am joined by Marilyn Shannon, a best selling author, speaker, and coach. You can connect with her at www.marilynshannon.com. Check her book out: In Just One Afternoon, Listening Into the Hearts of Men. Keep your eyes and ears open for opportunities. Look for unique opportunities. Keep the doors open. Do the things that you […]