HMBT #98: Developing an Elevator Pitch
While attending a small business conference in Phoenix Arizona, I met with a lot of small business owners. What I found was there were people that were either really good at telling me what they do, or they may have needed to go home and work on it. Every day that passed, I thought about […]
How It Went Down In Phoenix: A Customer Service Story
I recently went to Phoenix Arizona to speak at a small business expo. Phoenix was a great city and the expo was a really enjoyable. I was able to speak to many small business owners and learn how they marketed their products and services. I stayed at The Grand Sheraton, located downtown. On the flight […]
HMBT #97: Working While Traveling
It is great to work from wherever you are. While traveling in Phoenix, I needed to get some projects completed. I decided to take the time while I was alone to work on some items that I would be able to focus on. I worked from the hotel room some and then by the pool […]
HMBT #96: Positive Vibes
In this episode, I talk about putting positive vibes out into the universe. I give an example of someone putting out negative vibes and how karma caught up with him. Don’t let this be you! How you think and feel can affect outcome and also affects others around you. Be positive and put out positive […]
I Took a Ride in a Prius With Tim Cook
Last night I had a very interesting dream. I was walking down the street and I noticed a man speaking with a child. It turns out that the man was Tim Cook, CEO of Apple. He was telling a young boy that he can do anything he wanted when he grows up and that […]
HMBT #95: Ken Wood Talks About Value Propositions and More
Ken Wood joins me in this episode to discuss having a proper value proposition, having a competitive advantage and how to understand your target market. Ken is the CEO and founder of Roar Marketing Concepts in Raleigh, NC. I met Ken at a meetup and we then met a few days later and had a […]
Hank’s Marketing and Business Tip #94: Justin Streuli on startups
Justin Streuli, the Director of the North Carolina Entrepreneurship Center at UNCG, joins me today to talk about starting a business. The center is located in Greensboro NC and serves as a bridge between the campus and the entrepreneurial community. They also help any small businesses thrive. We briefly speak about what it means to […]
Hank’s Marketing and Business Tip #93: John Hayes Discusses the Holy Trinity of Marketing
John Hayes Joins me from Portugal but lives in Lincolnshire England. He is a marketing strategist and author of the Becoming the Expert series of books. He discusses the holy trinity of marketing: blogging, email marketing, and social media. Your marketing starts with branding your company on your blog, then use email marketing and social […]
Hank’s Marketing and Business Tip #92: Jennifer Goodwin Discusses Having a Foundation
I am joined by Jennifer Goodwin of InternetGirlFriday. She has been running a marketing agency for 15 years and also runs a charity. Jennifer gives us some background about her career and her veteran charity. We discuss pushing through and finding someone to hold you accountable. I mention Lori Bruhns, my business buddy. Jennifer relies […]
Hank’s Marketing and Business Tip #91: Bend Break Hack
Today, I have Jason Guigno and Corey Jeffreys from TriangleCast on to provide some entrepreneur advice. Jason talks to soloprenuers and budding entrepreneurs about using content related to questions or information that you are asked about all the time. This could be monetized. Find that nugget of information to develop your funnel or create a […]