Author: Hank Hoffmeier

Hank is an author, speaker, podcast host and Director of Operations at Kickbox, a Ziff Davis company. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.

HMBT #99 Google My Business Adds Posting Ability

In episode 12, I spoke about Google My Business. It is a tool that Google offers to help be found on their search site. It offers the ability to show your location, hours and pictures of your business. Google now allows the ability for business owners to post to their business page/listing a la Facebook […]

HMBT #98: Developing an Elevator Pitch

While attending a small business conference in Phoenix Arizona, I met with a lot of small business owners. What I found was there were people that were either really good at telling me what they do, or they may have needed to go home and work on it. Every day that passed, I thought about […]

How It Went Down In Phoenix: A Customer Service Story

Hank in Phoenix

I recently went to Phoenix Arizona to speak at a small business expo. Phoenix was a great city and the expo was a really enjoyable. I was able to speak to many small business owners and learn how they marketed their products and services. I stayed at The Grand Sheraton, located downtown. On the flight […]

HMBT #97: Working While Traveling

It is great to work from wherever you are. While traveling in Phoenix, I needed to get some projects completed. I decided to take the time while I was alone to work on some items that I would be able to focus on. I worked from the hotel room some and then by the pool […]

HMBT #96: Positive Vibes

In this episode, I talk about putting positive vibes out into the universe. I give an example of someone putting out negative vibes and how karma caught up with him. Don’t let this be you! How you think and feel can affect outcome and also affects others around you. Be positive and put out positive […]

I Took a Ride in a Prius With Tim Cook

Tim Cook Prius

  Last night I had a very interesting dream. I was walking down the street and I noticed a man speaking with a child. It turns out that the man was Tim Cook, CEO of Apple. He was telling a young boy that he can do anything he wanted when he grows up and that […]

HMBT #95: Ken Wood Talks About Value Propositions and More

Ken Wood joins me in this episode to discuss having a proper value proposition, having a competitive advantage and how to understand your target market. Ken is the CEO and founder of Roar Marketing Concepts in Raleigh, NC. I met Ken at a meetup and we then met a few days later and had a […]

Hank’s Marketing and Business Tip #94: Justin Streuli on startups

Justin Streuli, the Director of the North Carolina Entrepreneurship Center at UNCG, joins me today to talk about starting a business. The center is located in Greensboro NC and serves as a bridge between the campus and the entrepreneurial community. They also help any small businesses thrive. We briefly speak about what it means to […]