• HMBT #288: Be Like Mike

    HMBT #288: Be Like Mike

    In this episode, Mike Abramowitz from Better Than Rich shares insights on how entrepreneurs can achieve time freedom and work-life balance. He introduces the Time Rich Six framework consisting of boundaries, communication, systems, playbooks, team, and technology. Highlightsđź“ť Business is a vehicle for your life, not your entire life.🌱 Understand what season your business is…

  • Account Based Marketing: Targeting Your Ideal Customers

    Account Based Marketing: Targeting Your Ideal Customers

    My most recent podcast episode discussed account based marketing (ABM) featuring Mike Maynard, CEO of Napier. As someone who works in marketing, I was familiar with the term ABM but didn’t fully understand what it entailed or how to implement it effectively. After listening to Mike explain ABM more thoroughly, I have a much better…

  • HMBT #287 No Really, What Is ABM

    HMBT #287 No Really, What Is ABM

    In this episode I speak with Mike Maynard on how to outsmart the big guys with ABM. Mike is the CEO of Napier, a PR and marketing agency that helps tech companies sell more to other businesses. ABM (Account-Based Marketing) is about identifying the most likely customers for your product and focusing marketing activities and…

  • HMBT #286: Show Yourself Some Luv

    HMBT #286: Show Yourself Some Luv

    In this episode, I speak with Cloe Luv, Renaissance Woman and Success Coach. She helps ambitious entrepreneurs launch or scale their businesses to 6-7 figures. We discuss the importance of mindset, authentic storytelling, and the transformational moments that lead to success in business. Highlights:đź’ˇ Mindset is crucial for success in business. It involves having a…

  • HMBT #285: To Ghost Or Not To Ghost

    HMBT #285: To Ghost Or Not To Ghost

    In this episode, I interview Danielle Perlin-Good. Danielle is The Soul-Aligned Ghostwriter and an award-winning, best-selling author. She empowers thought leaders to amplify their lasting legacies by unleashing their nonfiction content, creating a profound impact, and transforming lives. With a wealth of experience, she has contributed to over twenty books, ranging from memoirs and thought…

  • HMBT #284: The Best Way to Grow

    HMBT #284: The Best Way to Grow

    In this episode, I am joined by Jennifer Best, Vice President of Marketing at AAE Speakers Bureau. Under her leadership in 2022, AAE launched the inaugural Speaking Industry Benchmark Report, bringing transparency to the speaker booking process between both the meeting organizers who book them and the speakers who delight audiences. Top Takeaways: Remember, public…

  • Mastering the Art of Vertical Videos: A Guide to Captivate Your Audience

    Mastering the Art of Vertical Videos: A Guide to Captivate Your Audience

    In the dynamic world of social media, mastering the art of vertical videos is crucial for capturing and retaining your audience’s attention. With the majority of viewers consuming content on their mobile devices, you have mere seconds to engage them. In this guide, we’ll explore a proven success formula for creating compelling vertical videos that…

  • HMBT #283: All The Things

    HMBT #283: All The Things

    In this episode, I speak with George Kocher about growing a business. Key takeaways: Overall, this content provides insights into the mindset and strategies needed to successfully grow a business and improve marketing campaigns, emphasizing the importance of adaptability, analysis, and authenticity. George Kocher is a data-driven leader with experience building and managing high-performance sales…

  • Earn Money with iContact’s Relaunched Referral Partner Program

    Earn Money with iContact’s Relaunched Referral Partner Program

    Referral marketing is a powerful monetization strategy that can help businesses grow and succeed. It involves encouraging prospects and customers to purchase products and services you are promoting in exchange for a reward. The reward can be monetary commissions, swag, discounts and more. Referral marketing has many benefits: Additional revenue stream By promoting products and…

  • Email Design Basics for Non-Designers

    Email Design Basics for Non-Designers

    Designing eye-catching emails can be a daunting task, especially if you’re not a professional designer. Let’s talk about how to create visually appealing and effective email campaigns that will captivate your audience. In this article, we’ve compiled five friendly and easy-to-follow tips that will make your emails stand out from the crowd. Let’s dive in!…