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HMBT #288: Be Like Mike
In this episode, Mike Abramowitz from Better Than Rich shares insights on how entrepreneurs can achieve time freedom and work-life balance. He introduces the Time Rich Six framework consisting of boundaries, communication, systems, playbooks, team, and technology. Highlightsđź“ť Business is a vehicle for your life, not your entire life.🌱 Understand what season your business is…
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Account Based Marketing: Targeting Your Ideal Customers
My most recent podcast episode discussed account based marketing (ABM) featuring Mike Maynard, CEO of Napier. As someone who works in marketing, I was familiar with the term ABM but didn’t fully understand what it entailed or how to implement it effectively. After listening to Mike explain ABM more thoroughly, I have a much better…
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HMBT #287 No Really, What Is ABM
In this episode I speak with Mike Maynard on how to outsmart the big guys with ABM. Mike is the CEO of Napier, a PR and marketing agency that helps tech companies sell more to other businesses. ABM (Account-Based Marketing) is about identifying the most likely customers for your product and focusing marketing activities and…
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HMBT #286: Show Yourself Some Luv
In this episode, I speak with Cloe Luv, Renaissance Woman and Success Coach. She helps ambitious entrepreneurs launch or scale their businesses to 6-7 figures. We discuss the importance of mindset, authentic storytelling, and the transformational moments that lead to success in business. Highlights:đź’ˇ Mindset is crucial for success in business. It involves having a…
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HMBT #284: The Best Way to Grow
In this episode, I am joined by Jennifer Best, Vice President of Marketing at AAE Speakers Bureau. Under her leadership in 2022, AAE launched the inaugural Speaking Industry Benchmark Report, bringing transparency to the speaker booking process between both the meeting organizers who book them and the speakers who delight audiences. Top Takeaways: Remember, public…
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Earn Money with iContact’s Relaunched Referral Partner Program
Referral marketing is a powerful monetization strategy that can help businesses grow and succeed. It involves encouraging prospects and customers to purchase products and services you are promoting in exchange for a reward. The reward can be monetary commissions, swag, discounts and more. Referral marketing has many benefits: Additional revenue stream By promoting products and…
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Email Design Basics for Non-Designers
Designing eye-catching emails can be a daunting task, especially if you’re not a professional designer. Let’s talk about how to create visually appealing and effective email campaigns that will captivate your audience. In this article, we’ve compiled five friendly and easy-to-follow tips that will make your emails stand out from the crowd. Let’s dive in!…