HMBT #305: SEO is Dead, Long Live GEO!
Is the “0-click world” making websites obsolete? đ In this episode, I sit down with Roger Williams from Kinsta to debunk the myths about Wesbites, AI and WordPress. We dive deep into why your website is actually the “fuel” for AI answers, the importance of web accessibility, and how managed hosting can save your business […]
HMBT #304: Bouncer at the Door
Peter Cholnoky, CEO of E-Hawk, joins me for a conversation about a topic that might not sound flashy but is absolutely critical for any online business: lead risk and data integrity. While most marketers focus on the quantity of leads, Peter explains why the quality of those leads, and the metadata behind them, determines your […]
HMBT #303: From CMO to CRO
Joshua Harrell, Chief Revenue Officer at WorldVia Travel Network, joins me for a conversation that starts with travelâbut quickly becomes a masterclass in modern marketing strategy. The episode explores how travel has shifted from a luxury to a priority for many families, why experiences now matter more than possessions, and how travel advisors are making […]
HMBT #302: One Kiss Only
In this lively and insightful episode, I sat down with Victor Julio Coupe, Head of Business Development at Kensho Media and host of The Squared Table podcast. We talked about how email outreach and sales strategies are evolving in 2026âespecially in the world of iGamingâand how personal branding and authenticity are now more critical than ever. From cringe-worthy cold calls to […]
HMBT #301: Your List Needs Therapy
đŹ In this episode, I speak with email deliverability expert Matthew Vernhout of Email Industries to break down what really determines whether your emails reach the inboxâor land in the spam folder. The conversation kicks off with the most critical factor: your data quality. 𧚠If youâre using clean, first-party, permission-based email lists, youâre already ahead. But if […]
HMBT #300: The Netflix Effect
For episode 300, I am joined by email marketing legend Dela Quist for a no-holds-barred conversation about the misconceptions surrounding email frequency, deliverability, and value. Dela, known for challenging conventional wisdom, makes a compelling case for why email is a branding tool, not just a sales mechanism, and how marketers often misunderstand frequency and engagement. From comparing the […]
HMBT #299: Just Jack
Former “Kickboxer” Jack Wrigley joined me on this episode to talk about staying focused and developing real relationships. Iâve always admired Jackâs blend of sharp business insight and genuine relationship-building skills. Heâs currently the President of Omnivery, a secure, high-deliverability transactional email platform, and in this episode, we tackled something a lot of people are […]
HMBT #298: Your Preference Center is a Closet
In this episode, I sat down with Tricia Babischkin, a true expert in email strategy, to talk about how to stop wasting time with broad, generic email campaigns and start getting serious about segmentation, deliverability, and using data that actually means something. We cut through the fluff and got real about what makes email marketing […]
HMBT #297: The Henk and Hank Show
In this episode of the HMBT podcast, I sit down with strategy and marketing consultant Henk Wolff for a no-fluff, high-value conversation that bridges the worlds of iGaming and email marketing. We dive into Henk’s background in turning around struggling online casinos and scaling growth using smart retention and acquisition strategies. He brings a sharp, […]
HMBT #296: Are You Credible?
I sat down with Dan Nottinghamâfounder and CEO of Plan C, and the brains behind Am I Credible, an AI platform that evaluates the credibility of content in real time. We had a great conversation about what credibility really means in todayâs digital world, especially for those of us in marketing, content creation, and business leadership. […]