Kick Start Your Email Efforts in 2021

Kick Start Your Email Efforts in 2021

Every year, people tend to make a lot of resolutions. Most of them revolve around stopping something. They may want to stop smoking, or maybe stop eating so many COVID snacks! I, myself, have snacked a little too much! Every year, we all want less distractions and no better time to dwell on that than […]

HMBT #144: Highlight Products and Services With Video

Today, I talk about the importance of having videos for your products or services. Video is the most consumed type of content, especially on mobile. By explaining your products and services visually rather than through just sound and images. Pro tip: make sure to use captions/subtitles since many platforms start videos muted. With text added, […]

HMBT #126: Dorien Morin-van Dam and Repurposing Content

It is about time that I had Dorien Morin- van Dam with More In Media on the podcast. Dorien and I both spoke at ConvergeSouth last year. Wow, so much value in this episode! I should have had her on earlier! Dorien and I spoke about repurposing content. to begin with, it is a struggle for […]

HMBT #124: Strategy vs Tactics with Josh Dodson

Josh Dodson is my guest today. He is the Director of Research and integrated Marketing at VisionPoint Marketing. We discussed marketing strategy vs. tactics. Strategy is a guiding principle for the tactics you use in marketing. Tactics are the specific thing you are doing with marketing. It could be Facebook ads or maybe Google Adwords. […]

HMBT #123: The Power of Referrals

The power of referrals. Most people rely on word-of-mouth referrals. That means that they are being reactive and waiting for those referrals to roll in. Even though word of mouth referrals can be enough, you can always have more and more money. Referrals are the most powerful form of obtaining customers, because it is free. […]

What it Means to Have a Buen Dia in Barcelona

Market in Barcelona

While vacationing in Barcelona, I was greeted by residents and business owners alike with “Buen Dia”, which means good day. I responded with “A ti”, which means “and you”. Barcelona is a polite city where mere strangers wish each other well. When frequenting a local bakery or picking out tapas at a restaurant, the staff […]

Interview: How One Company is Changing with the Times

Hank's Interview

I recently had the pleasure to speak with Brandy Martin from Tarheel Tree Service in Haw River, NC. After going over their website and discussing some digital marketing campaigns, we decided to record our conversation. When Tarheel Tree started 36 years ago, their main channels for attracting new clients was using the Yellow Pages and […]

Using Fun Holidays: National Backwards Day

Tomorrow is National Backwards Day. This is a good opportunity for companies to have a little fun and humanize their brand.  You could wear your clothes backwards, do a process backwards or post a reverse video to your social media channels. Just make sure to capture it.  National Holidays or as I like to call […]

Podcast: Discussing Business and Marketing

I recently appeared on Triangle Cast, where Jason Guigno and Corey Jeffreys explore the ways that people bend, break, or hack the rules to live a life of their choosing. This may include entrepreneurs, business leaders, and people from all walks of life.  During  Episode 8, there was a section where we discussed starting a business and being worried because […]