Digital Summit Dallas

Thank you for attending my session about email marketing!

Below you will find a link to the slide deck,  my LinkedIn profile, and my calendar link if you want to talk one-on-one!

Here are the three key takeaways from the session. 

1. Ensure your emails are authenticated

Here’s a quick summary on email authentication and the key items to list:

Email authentication is crucial for protecting your brand and ensuring that your emails reach inboxes securely. By implementing SPF, DKIM, DMARC, and BIMI, you improve email deliverability, build trust with recipients, and reduce the chances of phishing or spoofing attacks.

SPF (Sender Policy Framework)

Defines which mail servers are allowed to send emails on behalf of your domain.

DKIM (DomainKeys Identified Mail)

Adds a digital signature to your emails, allowing recipients to verify that the email hasn’t been altered.

DMARC (Domain-based Message Authentication, Reporting, and Conformance)

Aligns SPF and DKIM results to protect against unauthorized use of your domain. It also provides reports on email activity.

BIMI (Brand Indicators for Message Identification) 

Enables your brand’s logo to appear alongside your authenticated emails, enhancing brand recognition and trust.

These practices improve deliverability, protect your reputation, and secure your emails.

For further information, head over to the Kickbox Blog to read this article. 

2. Use AI more to help create content and develop your email strategies

AI is transforming email marketing by enabling brands to create more personalized, effective, and engaging campaigns. By leveraging AI, marketers can optimize subject lines, body copy, images, segmentation, and automation for better results.

Subject Lines

Use AI to generate compelling subject lines for your email campaigned

Body Copy

AI can help craft personalized content that resonates with individual recipients as well as your whole audience. You can request variations in tone, length, and format for maximum engagement.

Images

AI can create images that will capture attention and improve click-through rates. Since AI is not perfect at creating perfect images and it comes down to using a very descriptive prompt, it might not be ready for prime time!

Segmentation

AI-driven segmentation can go beyond basic demographics, using behavioral and engagement data to create highly targeted segments, ensuring the right message reaches the right audience. Get ideas on new segmentation strategies by providing information about your audience and business. 

Automation

AI enhances automation providing ideas and strategies on setting up new automations and optimizing current ones.

By incorporating AI into email marketing, you can boost engagement, improve ROI, and create a more personalized experience for your audience.

I wrote an article on using AI with email marketing and you can read it here. 

3. Use your current subscriber base to help you build your audience even more!

Use strategies like look-alike and custom audiences on LinkedIn and Facebook to help find new subscribers and re-engage with those that went dark!