Thank you for attending my session!

Below you will find a link to the slide deck,  my LinkedIn profile, and my calendar link if you want to talk one-on-one!

Here are the key takeaways from the session. 

1. Power up with Validation

Real-time email validation stops fake, mistyped, or disposable emails before they ever hit your list. This one move prevents hard bounces, protects your deliverability, and ensures every message has a fighting chance. Don’t skip it. It’s the boss move most marketers ignore—and it’s costing them.

2. Authenticate your emails

If your emails aren’t hitting the inbox, nothing else matters. Deliverability is the first battle—and you win it by validating your email list, setting up proper authentication (SPF, DKIM, DMARC), and maintaining a clean sender reputation. Sending to bad addresses or skipping authentication will land your emails in spam, or worse, nowhere. Add BIMI to make your emails stand out in the inbox and gain trust from your recipients. 

3. Protect Your Reputation, It’s Your Scorecard

Your sender reputation is your “digital credit score” that inbox providers use to decide if you’re legit. High complaint rates, bounces, or low engagement will tank it fast. Make sure to send emails that have value to people that want that then so that they are encouraged to engage with them.

4. Suppress and Reactivate For the Win!

Make sure to adhere to the self-suppression list  and use smart reactivation campaigns to win back lapsed players with targeted, well-timed messages. Suppress what drags you down.