Speaker Assets

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Bio

Hank is an author, speaker, podcast host and Strategic Insights Manager at iContact. With a passion for all things digital and social, combined with more than 18 years of experience in sales and marketing, Hank enjoys partnering with organizations large and small to improve their marketing strategy.

Headshots

Speaking Samples

Email Deliverability

Marketing Automation

My Book

The ABCs of the Customer Journey: A Beginner's Guide to Automation, Branding and Customer Service

Success in business begins with establishing a presence. Three fundamental things will help drive your success from the start: marketing automation, branding, and customer service. Focusing on correctly implementing these three key elements will build a solid foundation for a thriving and sustainable business.

This book is your “get started” guide to developing your marketing automation, brand presence, and customer service by learning about best practices and key areas of focus. Using the information in this book will propel you from the basic ABC’s of running your business — to mastering your business goals from A to Z.

“Written for entrepreneurs, small business owners and anyone that wants to succeed in business”

Speaking Topics

Cooking Up Email Marketing Success

Cooking Up Email Marketing Success: The Best Recipe

With the right ingredients, your email marketing results can sizzle! Learn the three ingredients that will help you serve up success.

You will learn:

  • Why the most overlooked ingredient is visibility
  • That adding better ingredients brings out the ROI in your campaigns
  • The best garnish for your campaigns is being relevant

Email Marketing: A Prescription for Success

Email Marketing: A Prescription for Success

 

Email marketing remains the single most effective strategy for communicating and selling. Getting into the inbox and having your email opened have a dramatic impact on marketing campaigns. Employing automation, solid best practices and bottom-line focused email marketing techniques are the surest prescriptions for success.

  • Learn how to ensure your emails are delivered to the inbox rather than spam
  • Find out why automation is your hidden superpower and how to use it effectively
  • How to keep your audience engaged with your email marketing campaigns for optimal results
Email Marketing for Start-Ups

Email Marketing for Start-Ups

 

When starting a business, rapid growth is crucial. Email marketing is the best marketing tool for small business owners and entrepreneurs. Email marketing has the highest ROI of all marketing channels. It allows you to build relationships and trust with your audience so that you can nurture them to conversion. If you already know about email marketing or you are just getting started, Hank will teach you how to use it effectively.

You will learn:

  • Why email marketing is important
  • Learn about best practices
  • See effective example emails and templates 
  • Learn how to use data to market to the savvy empowered consumer
Be a Dragon: Fire up your email with automation

Be a Dragon: Fire Up Your Email with Automation

For many companies, marketing objectives can be a lot bigger than available marketing resources. Marketers dream big, but they often lack the ability to act big. This can be especially true for small businesses and startups looking to keep up with the big players in their industries. Constrained by limited staffing, time, and financial resources, these companies are still eager to optimize their marketing to a larger scale to meet the challenges of operating in very competitive environments. Enter Marketing Automation – one of the best tools for leveling the playing field for businesses of all sizes. The right email automation strategies can help almost any business to overcome budget and staff restraints, allowing them to better connect with consumers, despite functioning on a smaller scale. In short, automation allows you to think and act big, whatever the size of your organization.

Alt version:

Be the first to reach your customer.  Email marketing automation monitors how your audience interacts with your emails, segments them based upon preset parameters, and tailors future communications.  With marketing automation, you can send the right message, at the right time, to the right person. Customers are more empowered than ever. Learn how to arm yourself with the right tools to cut through the noise, better connect and nurture customers, increase revenue, and fire up more conversions.

Using three key elements of Marketing Automation, you will avoid costly mistakes, save time, and most importantly increase your market share and ROI, making you a hero and dragon whisperer.

You will learn:

  • How to use automation to strengthen relationships with customers and prospects
  • How to automate previously complex marketing tasks so you can always send the right message to the right person at the right time
  • Ways to use automation effectively in a B2B environment to cut through the noise and convert more sales
Email Marketing for Non-Profits

Email Marketing for Non-Profits: Supporting Your C.A.U.S.E.

Learn how to Create Awareness Using Strategic Email (C.A.U.S.E.). As a non-profit, your focus needs to be on fulfilling your mission. Email Marking is the workhorse that will help you increase awareness, donations, event registration, and volunteer participation.

You will learn:

  • Why email marketing is the best marketing channel for non-profits
  • What templates and content will help your cause
  • How to effectively target your audience and improve your results

Be Small and Smart: Automate It

As a small business, you may not be able to match the access to staff, time and resources that big brands enjoy, but that doesn’t mean you can’t match the results. Email marketing is a powerful tool for businesses of all sizes, and it can be especially useful for small brands looking to keep up with big players in their industries. The right email marketing strategies can help you overcome budget and staff restraints, allowing you to better connect with consumers despite functioning on a smaller scale.

While personalization is key, without a large marketing team, it may seem like a daunting task for one person. That’s where automation comes in. Email marketing automation monitors how your audience interacts with your emails, segments them based upon preset parameters (i.e. did they open the email? did they click a button?) and tailors future emails to each segment. Instead of manually monitoring click-thru rates and sending customized responses, the workflow does it for you. Hank Hoffmeier will elaborate on how to implement email marketing automation into your strategies as well as the impact automation can have on small business results.

Short version:

Marketing automation is a powerful tool for businesses of all sizes. It is crucial to send the right message to the right person at the right time. We will learn how to implement email marketing automation into your current marketing strategies as well as earn about the impact automation can have on small business resultsS

Email Marketing: Building Blocks for Success

Email Marketing is the most powerful tool in a marketer’s toolbox. It can be used to build brand awareness, nurture sales and increase revenue. Learn how you can stack up your success by learning about the importance of email marketing, best practices, and examples that will allow you to build successful email campaigns. 

You will learn:

  • Why email marketing is important
  • Learn about best practices
  • See effective example emails and templates 
  • Learn how to use data to market to the savvy empowered consumer
Be Strategic and Smart: Automate It

Be Strategic and Smart With Email Marketing: Automate It (B2B)

 

Email marketing is a powerful tool for businesses of all sizes, and it still considered the most profitable marketing channel. The right email marketing strategies can help you improve conversions and increase revenue, while allowing you to better connect and nurture customers.

That’s where automation comes in. Email marketing automation monitors how your audience interacts with your emails, segments them based upon preset parameters (i.e. did they open the email? did they click a button?) and tailors future communication to each segment. Instead of manually monitoring click-thru rates and sending customized responses, automation does it for you. Hank Hoffmeier will elaborate on how to implement email marketing automation into your strategies as well as the impact marketing automation can do for a B2B company.

Takeaways:

  1. How marketing automation can strengthen relationships with customers and prospects
  2. How to automate previously complex marketing tasks so you can always send the right message to the right person at the right time
  3. How to use automation effectively in a B2B environment to cut through the noise and convert more sales
Be Strategic and Smart: Automate It

Be Strategic and Smart With Email Marketing: Automate It (Non-Profit)

Email marketing is a powerful tool for non-profit organizations, and it still considered the most profitable marketing channel. The right email marketing strategies can help you improve brand awareness, donations, and volunteerism.

Email marketing automation monitors how your audience interacts with your emails, segments them based upon preset parameters (i.e. did they open the email? did they click a button?) and tailors future communication to each segment. Instead of manually monitoring click-thru rates and sending customized responses, automation does it for you. Hank Hoffmeier will elaborate on how to implement email marketing automation into your strategies as well as the impact marketing automation can have for a non-profit organization.

iContact has facilitated in house workshops for non-profits and offers NC non-profit organizations free accounts. Hank has facilitated many of these workshops and also spoke at the NC Philanthropy Conference last year on email marketing that obtained high reviews.

Takeaways:

  • How marketing automation can build brand awareness, donations, and volunteerism.
  • How to automate previously complex marketing tasks so you can always send the right message to the right person at the right time
  • How to use automation effectively in a non-profit environment to cut through the noise and become more relevant
Digital Marketing Hank Hoffmeier

I Walk the Line: Attracting Attention Online The Right Way

Take a musical journey that will explain how to attract attention and increase engagement using email marketing and social media.

You will learn:

  • What online channels are best to use right now
  • How to best target your audience and personalize your online communications
  • Implement strategies that will reduce time and effort, as well as improve visibility and engagement
SEO Bootcamp

SEO Bootcamp: Get those Pages in the Best Shape for the Internet!

This comprehensive bootcamp will educate you on SEO so that you can ensure that your website and pages are in the best shape to turn the heads of the search engines. 
• Learn the terminology and basics
• Learn the weekly and monthly activities to keep in SEO shape
• Know what to do after bootcamp is over
Hank Hoffmeier Using LinkedIn

Be Professional, Be Powerful: Your Blueprint for How to use LinkedIn Effectively

Here’s what you’ll learn:
· How to set up a Linkedin profile that stands out
· Best practices for engaging on Linkedin
· Utilizing Linkedin to grow your network and careerUnfortunately, many people think that frequent or international travel is financially out of their reach or impractical. In reality, travel is more affordable and accessible than you might think. After this talk, you will be inspired to hit the road (or grab a flight) and learn more!

Travel As a Ticket to Education

Description: Education comes in many forms. Travel is one of the best and most enjoyable ways of learning and growing. Unfortunately, many people think that frequent or international travel is financially out of their reach or impractical. In reality, travel is more affordable and accessible than you might think. After this talk, you will be inspired to hit the road (or grab a flight) and learn more!