Speaker Assets
To help conference organizers plan for success, I have put together this page to help speed along any assets that would be required to facilitate a successful booking.
Bio
Hank is an author, speaker, podcast host and Sr. Manager of Marketing Operations at iContact and Kickbox. With a passion for all things digital and social, combined with more than 25 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.
Headshots
Speaking Samples
Email Deliverability
Marketing Automation
My Book
The ABCs of the Customer Journey: A Beginner's Guide to Automation, Branding and Customer Service
Success in business begins with establishing a presence. Three fundamental things will help drive your success from the start: marketing automation, branding, and customer service. Focusing on correctly implementing these three key elements will build a solid foundation for a thriving and sustainable business.
This book is your “get started” guide to developing your marketing automation, brand presence, and customer service by learning about best practices and key areas of focus. Using the information in this book will propel you from the basic ABC’s of running your business — to mastering your business goals from A to Z.
“Written for entrepreneurs, small business owners and anyone that wants to succeed in business”
Speaking Topics
Hank mostly customizes each talk for each conference, webinar, or training. Here is a sample of some past content.
Email Marketing for The Last of Us: Using AI and other best practices for surviving a marketing apocalypse
- Be the hero: Treat your subscribers like they are the last humans on the earth and provide value through segmentation, and personalization
- Be safe and secure: Learn what measures you need to take to endure your emails are delivered to the inbox rather than the spam folder
- Adapt to a new world: Save time and money while creating effective emails using automation and AI tools
Converting SEO Traffic: Winning with Email Marketing
Making sure that your website is optimized for search it takes a lot of time and effort. Once you bring visitors to your website, the next step is to build a relationship with them. Email Marketing is the best tool to help nurture relationships that create conversations.
In this session you will learn:
- Best practices on growing your email marketing audience using your website
- How to make sure more of your emails are delivered to the inbox rather than the spam folder or not delivered at all
- How to keep your audience engaged with your email marketing campaigns for optimal results
Email Marketing in a World of Privacy
One thing marketers can agree on is that their world is ever evolving. Email Marketing has been around for 40 years and has been the slowest to evolve. Consumers are demanding more privacy, not only when browsing online in a browser, but the way they are tracked when reading emails. Join Hank Hoffmeier, the Digital Marketing Infotainer, as he discusses how email marketers need to adapt in a world of privacy.
- Learn what changes are coming to email marketing, especially with tracking metrics
- Learn how these changes affect your analytics and email deliverability
- Find out how to adapt your email marketing habits to ensure success
The Most Important Thing You MUST Do With Your Email Campaigns
How do you measure success with your email marketing campaigns? Opens, clicks, conversions? Before you worry about your metrics, you need to have a solid foundation and look at what ultimately affects your outcome. Hank Hoffmeier, the Digital Marketing Infotainer, will discuss what you MUST do with your email campaigns to be successful. In this session, you will learn:
- The number one thing you need to do in all areas of your email marketing campaigns
- Learn best practices that will help you improve your email campaign results
- How to build strong relationships with your email subscribers
Give Your Content Some R&R: How Repurposing and Recycling Is Your Superpower
As the number of social channels continues to grow, social marketers are expected to fill each platform with a never-ending stream of content. Yet most brands don’t have limitless resources for content creation, so smart marketers do the next best thing: repurpose existing content across several channels. In this session, we’ll go over some best practices for creating an efficient content workflow across channels.
You will learn:
- What tools and processes to use to save time and money
- How to gain more brand visibility by repurposing your content
- Best practices for repurposing content for each channel
Are Your B2B Emails being Ignored? Winning Strategies to Upgrade Your B2B Email Marketing
Let’s face it: When it comes to email marketing, you can’t take a one-size-fits-all approach for success these days. What’s working in the B2B marketplace for example, is not likely to work with B2C. And there’s no “Google Search Results” algorithm to guide the way on what’s appealing to prospect customers and fans. Attend this session to learn the latest tactics to plan, craft and publish B2B email campaigns with the right subject lines, message, and incentive to get opened, read and responded to at a much higher rate that you are likely experiencing in this competitive marketplace.
You will learn:
- Quick fixes for B2B email marketing
- Tricks to stay out of the SPAM box
- Methods to boost B2B subscription more effectively
- Ways to use automation to nurture more sales
- Align your email strategy with the B2B process
Head & Heart of Marketing: Your Emails MUST Have These 10 Things
When people make decisions, they use logic and emotion. In order to have successful email marketing campaigns, you need to appeal to both. By using head and heart marketing in your emails, you will create a more engaged subscriber base and convert more often.
You will learn:
- How to create and send emails that matter and convert more
- How to appeal to both the head (logic) and heart (emotion) of your subscribers
- The formula of head and heart marketing that all marketers should be using
Cooking Up Email Marketing Success: The Best Recipe
With the right ingredients, your email marketing results can sizzle! Learn the three ingredients that will help you serve up success.
You will learn:
- Why the most overlooked ingredient is visibility
- That adding better ingredients brings out the ROI in your campaigns
- The best garnish for your campaigns is being relevant
Email Marketing: A Prescription for Success
Email marketing remains the single most effective strategy for communicating and selling. Getting into the inbox and having your email opened have a dramatic impact on marketing campaigns. Employing automation, solid best practices and bottom-line focused email marketing techniques are the surest prescriptions for success.
- Learn how to ensure your emails are delivered to the inbox rather than spam
- Find out why automation is your hidden superpower and how to use it effectively
- How to keep your audience engaged with your email marketing campaigns for optimal results
Email Marketing for Start-Ups
When starting a business, rapid growth is crucial. Email marketing is the best marketing tool for small business owners and entrepreneurs. Email marketing has the highest ROI of all marketing channels. It allows you to build relationships and trust with your audience so that you can nurture them to conversion. If you already know about email marketing or you are just getting started, Hank will teach you how to use it effectively.
You will learn:
- Why email marketing is important
- Learn about best practices
- See effective example emails and templates
- Learn how to use data to market to the savvy empowered consumer
Be a Dragon: Fire Up Your Email with Automation
For many companies, marketing objectives can be a lot bigger than available marketing resources. Marketers dream big, but they often lack the ability to act big. This can be especially true for small businesses and startups looking to keep up with the big players in their industries. Constrained by limited staffing, time, and financial resources, these companies are still eager to optimize their marketing to a larger scale to meet the challenges of operating in very competitive environments. Enter Marketing Automation – one of the best tools for leveling the playing field for businesses of all sizes. The right email automation strategies can help almost any business to overcome budget and staff restraints, allowing them to better connect with consumers, despite functioning on a smaller scale. In short, automation allows you to think and act big, whatever the size of your organization.
Alt version:
Be the first to reach your customer. Email marketing automation monitors how your audience interacts with your emails, segments them based upon preset parameters, and tailors future communications. With marketing automation, you can send the right message, at the right time, to the right person. Customers are more empowered than ever. Learn how to arm yourself with the right tools to cut through the noise, better connect and nurture customers, increase revenue, and fire up more conversions.
Using three key elements of Marketing Automation, you will avoid costly mistakes, save time, and most importantly increase your market share and ROI, making you a hero and dragon whisperer.
You will learn:
- How to use automation to strengthen relationships with customers and prospects
- How to automate previously complex marketing tasks so you can always send the right message to the right person at the right time
- Ways to use automation effectively in a B2B environment to cut through the noise and convert more sales
Email Marketing for Non-Profits: Supporting Your C.A.U.S.E.
Learn how to Create Awareness Using Strategic Email (C.A.U.S.E.). As a non-profit, your focus needs to be on fulfilling your mission. Email Marking is the workhorse that will help you increase awareness, donations, event registration, and volunteer participation.
You will learn:
- Why email marketing is the best marketing channel for non-profits
- What templates and content will help your cause
- How to effectively target your audience and improve your results
Email Marketing: Building Blocks for Success
Email Marketing is the most powerful tool in a marketer’s toolbox. It can be used to build brand awareness, nurture sales and increase revenue. Learn how you can stack up your success by learning about the importance of email marketing, best practices, and examples that will allow you to build successful email campaigns.
You will learn:
- Why email marketing is important
- Learn about best practices
- See effective example emails and templates
- Learn how to use data to market to the savvy empowered consumer
Be Strategic and Smart With Email Marketing: Automate It (Non-Profit)
Email marketing is a powerful tool for non-profit organizations, and it still considered the most profitable marketing channel. The right email marketing strategies can help you improve brand awareness, donations, and volunteerism.
Email marketing automation monitors how your audience interacts with your emails, segments them based upon preset parameters (i.e. did they open the email? did they click a button?) and tailors future communication to each segment. Instead of manually monitoring click-thru rates and sending customized responses, automation does it for you. Hank Hoffmeier will elaborate on how to implement email marketing automation into your strategies as well as the impact marketing automation can have for a non-profit organization.
iContact has facilitated in house workshops for non-profits and offers NC non-profit organizations free accounts. Hank has facilitated many of these workshops and also spoke at the NC Philanthropy Conference last year on email marketing that obtained high reviews.
Takeaways:
- How marketing automation can build brand awareness, donations, and volunteerism.
- How to automate previously complex marketing tasks so you can always send the right message to the right person at the right time
- How to use automation effectively in a non-profit environment to cut through the noise and become more relevant
SEO Bootcamp: Get those Pages in the Best Shape for the Internet!
Be Professional, Be Powerful: Your Blueprint for How to use LinkedIn Effectively
Here’s what you’ll learn:
· How to set up a Linkedin profile that stands out
· Best practices for engaging on Linkedin
· Utilizing Linkedin to grow your network and careerUnfortunately, many people think that frequent or international travel is financially out of their reach or impractical. In reality, travel is more affordable and accessible than you might think. After this talk, you will be inspired to hit the road (or grab a flight) and learn more!
Travel As a Ticket to Education
Description: Education comes in many forms. Travel is one of the best and most enjoyable ways of learning and growing. Unfortunately, many people think that frequent or international travel is financially out of their reach or impractical. In reality, travel is more affordable and accessible than you might think. After this talk, you will be inspired to hit the road (or grab a flight) and learn more!