Missed my session at the State of Search conference in Dallas?  I got you!

Below you will find a link to the slide deck,  my LinkedIn profile, and my calendar link if you want to talk one-on-one!

Here are the three key takeaways from the session. 

1. Don’t live in a marketing silo
Email is powerful, but it’s even stronger when paired with other channels. Layer in SMS, social, or PPC to reinforce your message and guide people toward conversion. Your campaigns should work together—not compete.

2. Try something new
If you’re stuck using the same platforms, it’s time to experiment. Maybe you’ve nailed email and SMS, but never synced with social or search. Fresh channels bring fresh results. Don’t wait—test and tweak.

3. Fail fast, learn faster
The biggest growth often comes from getting it wrong first. Mistakes teach lessons you won’t forget. So go ahead—try, fail, and improve. That’s how you build smarter, more effective campaigns.