Use Facebook’s Grid Tool to See if Your Ad Meets the 20% Text Guidelines
If you create an image for a Facebook Ad, you need to make sure that the image has less than 20% text. You can use this handy Facebook Tool that will help you find out how it will fair with Facebook’s guidelines. There are plenty of times when I get frustrated creating an ad only to have […]
3 Ways to Effectively Use Facebook Ads
Pound for pound, Facebook ads will provide the best return for your advertising spend. You can highly target and make ads go viral. If you own a business, you need to advertise on Facebook. Once you get started, here are three ways that you can improve your Facebook ad campaigns. First, lets talk about the types […]
Facebook Now Allows Text Overlay on Images on iOS
f you like the text overlay in SnapChat, then you will love the update to the Facebook iOS app! You can now add text overlay to your images! My guess is that since Facebook could not acquire SnapChat, they would just add in some of their features. You can try this out now by using […]
Collect Email Addresses on Facebook Without a Form
Facebook already allows you to add call to action buttons to ads on their platform. With Lead Ads you will not be able to add a “subscribe” button to your ads and collect email addresses and whatever other information you may find helpful. Here is the information that will be available: Full Name Email Street […]
Facebook is Launching a New Friends Icon
It seems that Facebook is going to make sure that both men and women both have equal prominence when it comes to the friends icon. In the past you would notice that the male icon was slightly larger and taller. Also, the female icon will not be in the back of the male icon. At […]
Target Facebook Users with a look alike audience
Facebook allows you to create a “custom audience” by uploading a list of email addresses or phone numbers. Facebook will then hash (encrypt) the information and match it against their database. If users information matches those that you provided, you will then have your custom audience. Most marketers will use their email marketing lists to […]
Facebook Is Watching You, Or At Least What You Read
Have you ever came across a news story or post from a friend that is tragic in nature? We all have. The hard decision to make is whether or not to like the post. If you like it, does that make you a bad person? Or does that show empathy? That is a debate to […]