HMBT #124: Strategy vs Tactics with Josh Dodson

Josh Dodson is my guest today. He is the Director of Research and integrated Marketing at VisionPoint Marketing. We discussed marketing strategy vs. tactics. Strategy is a guiding principle for the tactics you use in marketing. Tactics are the specific thing you are doing with marketing. It could be Facebook ads or maybe Google Adwords. […]

HMBT #123: The Power of Referrals

The power of referrals. Most people rely on word-of-mouth referrals. That means that they are being reactive and waiting for those referrals to roll in. Even though word of mouth referrals can be enough, you can always have more and more money. Referrals are the most powerful form of obtaining customers, because it is free. […]

HMBT #121: The Book Shepherd, Diana Needham

  Diana M. Needham, The Book Shepherd, joins me today. I met Diana at a LinkedIn Live networking event and really enjoyed speaking with her and learning how she helps people get books published. Diana works with her clients to not only write a book, but market it, and obtain the result that they really […]

Hanks Marketing and Business Tip #21: Value

Transcription: This is Hank Hoffmeier with your Marketing and Business Tip for you today. One thing you want to make sure you are doing is providing value for your customers and clients. And this may be providing information or maybe product for free. It does have to be expensive or does not have to be lengthy. […]

How to Use Social Media as a Landscaper

Landscaper Facebook Ad

As Spring approaches, It reminds me of when I was excited to go and hand out flyers door to door to obtain clients. I also put some of those flyers on mailboxes, hoping that I would not received a warning or a fine, since it is not legal to do so.  Then there was the […]

Podcast: Discussing Business and Marketing

I recently appeared on Triangle Cast, where Jason Guigno and Corey Jeffreys explore the ways that people bend, break, or hack the rules to live a life of their choosing. This may include entrepreneurs, business leaders, and people from all walks of life.  During  Episode 8, there was a section where we discussed starting a business and being worried because […]

Use Facebook to Re-Engage With Your Email Subscribers

Facebook Ads

As consumers, we all get busy. We all tend to put off making decisions, especially when it comes to shopping. Sometimes a little reminder helps.  These days, people have their attention pulled in many different directions. Marketing on one channel, such as email, is limiting your conversion potential.  You should be using other platforms to […]

Google May Have Launched Ad Price Extensions

Google Ad Extensions

  Search Engine Land is reporting that Google may have started to let price extensions for mobile text ads out of beta. Google started testing these ads back in July.  Now advertisers can use extensions to offer prices for procucts or services in ads. Advertisers can use the extensions to call out product or service offerings and starting […]

Use Facebook’s Grid Tool to See if Your Ad Meets the 20% Text Guidelines

Facebook Bullhorn

If you create an image for a Facebook Ad, you need to make sure that the image has less than 20% text. You can use this handy Facebook Tool that will help you find out how it will fair with Facebook’s guidelines. There are plenty of times when I get frustrated creating an ad only to have […]