Use Facebook to Re-Engage With Your Email Subscribers
As consumers, we all get busy. We all tend to put off making decisions, especially when it comes to shopping. Sometimes a little reminder helps. These days, people have their attention pulled in many different directions. Marketing on one channel, such as email, is limiting your conversion potential. You should be using other platforms to […]
Google May Have Launched Ad Price Extensions
Search Engine Land is reporting that Google may have started to let price extensions for mobile text ads out of beta. Google started testing these ads back in July. Now advertisers can use extensions to offer prices for procucts or services in ads. Advertisers can use the extensions to call out product or service offerings and starting […]
Use Facebook’s Grid Tool to See if Your Ad Meets the 20% Text Guidelines
If you create an image for a Facebook Ad, you need to make sure that the image has less than 20% text. You can use this handy Facebook Tool that will help you find out how it will fair with Facebook’s guidelines. There are plenty of times when I get frustrated creating an ad only to have […]