HMBT #311: Call Claude by its Government Name
On episode 311, I sat down for round two with Rion Haber, CSO of Catalyst Marketing Agency. We originally recorded this conversation earlier, but a tech hiccup meant the video did not capture. Rion was kind enough to return for a mulligan, and honestly, this conversation turned out even better. We walked away from rigid […]
Why Your Personal Brand Is Your Greatest Asset in 2026
For 16 years, I gave my time, energy, and passion to the corporate tech world. I helped thousands of businesses fix broken automations, understand email deliverability, and optimize their digital marketing strategies. During that entire stretch, something else was quietly happening on nights, weekends, and early mornings. I was building my own brand. I launched […]
How to Build an Unshakeable Marketing Engine: Lessons From Behind the Mic of the Bob Cargill Marketing Show
Most business owners fail at marketing for one simple reason: they build their entire business on rented land. I sat down with Bob Cargill on episode 212 of the Bob Cargill Marketing Show (episode will be published soon)to break down how real brands build long-term enterprise value. We covered everything from email list growth to […]
Choosing the Right Marketing Platforms for Your Brand
When it comes to marketing, the age-old question of “Where should we post?” can make or break a brand’s strategy. The recent video “Say It, Don’t Spray It” cuts through the noise with essential advice: be strategic with your platform choices. Here’s a breakdown of how to make sure your brand is where it needs […]
Mastering the Art of Vertical Videos: A Guide to Captivate Your Audience
In the dynamic world of social media, mastering the art of vertical videos is crucial for capturing and retaining your audience’s attention. With the majority of viewers consuming content on their mobile devices, you have mere seconds to engage them. In this guide, we’ll explore a proven success formula for creating compelling vertical videos that […]
How to Convert Youtube and Wide Videos for IGTV
In this day and age, repurposing content can help you become more visible. One way is to share your Youtube videos on IGTV. The problem is that the format for IGTV is vertical rather than landscape. If you upload your horizontal video, it will not look so great. The good news is that there is […]
Hank’s Marketing and Business Tips: #2: Instaheads
Audio Transcript: This is Hank Hoffmeier with your business and marketing tip of the day. Are you looking to grow your Instagram followers? If so, I found a great resource for you. Instaheads.com is now in beta and you can download their beta application to help you find followers. How this works is you can create […]
Instagram Now Supports Posting Up to 10 Photos as a Carousel
With it’s most recent update, Instagram is not allowing users to post up to 10 photos as one time, as a scrollable carousel. Users will see the update available over the next few weeks. The update kind of resembles the way the carousel ads on Facebook and Instagram now work. Users no longer need to […]
Instagram Story Ads
Instagram is now going to start adding a 5 second photo or 15 second video add between stories where there is more than on in a row. They will be set to autoplay with audio. Users will have the ability to skip by swiping. Instagram is boasting over 150 million users are now using stories. […]
Instagram: Save For Later
Instagram is at it again. They recently added other features like turning off comments, liking comments and other security measures. Now they have added something that I have really been waiting for, the ability to save posts to view later. It is as simple as tapping on the bookmark icon near the bottom left of the post. […]