HMBT #104: Jonathan Orcutt Discusses Franchising
Today, I am joined by Jonathan Orcutt of Driven Landscapes Franchising. I met Jonathan on a Facebook Landscaping Group. I still like to keep my finger on the pulse of the landscape industry since selling my landscape company last year. Jonathan came on the show to give us some insight to being a small business owner […]
HMBT #103 Chuck Hester: LinkedIn Tips
Sr. Integrated MarCom Executive, Content Marketer, Keynote Speaker, LinkedIn Workshop Leader, and Voice Over Talent, Chuck Hester joined me to talk about LinkedIn. Chuck is your go to guy for anything related to LinkedIn. Chuck gave us his top three things ( really 4!) to do on LinkedIn: 1. Create SEO rich content for LinkedIn. […]
HMBT #102: Serve, Dont Sell
Most people make the mistake of jumping right into a conversation by selling. Today, on my blackboard, I wrote “Serve, Don’t Sell”. First, you need to develop a trusted relationship with your audience. Then provide value to them through information, assets and network introductions. Determine if you can help them with a business pain they […]
HMBT #101: Brag vs Humblebrag
In this episode, I discuss brag vs. Humblebrag. The definition of humblebrag is “people’s use of false modesty as a context to tell you just how great they are”. Urban Dictionary describes humblebrag as: “Subtly letting others now about how fantastic your life is while undercutting it with a bit of self-effacing humor or “woe […]
HMBT #99 Google My Business Adds Posting Ability
In episode 12, I spoke about Google My Business. It is a tool that Google offers to help be found on their search site. It offers the ability to show your location, hours and pictures of your business. Google now allows the ability for business owners to post to their business page/listing a la Facebook […]
HMBT #98: Developing an Elevator Pitch
While attending a small business conference in Phoenix Arizona, I met with a lot of small business owners. What I found was there were people that were either really good at telling me what they do, or they may have needed to go home and work on it. Every day that passed, I thought about […]
HMBT #97: Working While Traveling
It is great to work from wherever you are. While traveling in Phoenix, I needed to get some projects completed. I decided to take the time while I was alone to work on some items that I would be able to focus on. I worked from the hotel room some and then by the pool […]
HMBT #96: Positive Vibes
In this episode, I talk about putting positive vibes out into the universe. I give an example of someone putting out negative vibes and how karma caught up with him. Don’t let this be you! How you think and feel can affect outcome and also affects others around you. Be positive and put out positive […]
HMBT #95: Ken Wood Talks About Value Propositions and More
Ken Wood joins me in this episode to discuss having a proper value proposition, having a competitive advantage and how to understand your target market. Ken is the CEO and founder of Roar Marketing Concepts in Raleigh, NC. I met Ken at a meetup and we then met a few days later and had a […]
Hank’s Marketing and Business Tip #94: Justin Streuli on startups
Justin Streuli, the Director of the North Carolina Entrepreneurship Center at UNCG, joins me today to talk about starting a business. The center is located in Greensboro NC and serves as a bridge between the campus and the entrepreneurial community. They also help any small businesses thrive. We briefly speak about what it means to […]