Hank’s Marketing and Business Tip #93: John Hayes Discusses the Holy Trinity of Marketing
John Hayes Joins me from Portugal but lives in Lincolnshire England. He is a marketing strategist and author of the Becoming the Expert series of books. He discusses the holy trinity of marketing: blogging, email marketing, and social media. Your marketing starts with branding your company on your blog, then use email marketing and social […]
Hank’s Marketing and Business Tip #91: Bend Break Hack
Today, I have Jason Guigno and Corey Jeffreys from TriangleCast on to provide some entrepreneur advice. Jason talks to soloprenuers and budding entrepreneurs about using content related to questions or information that you are asked about all the time. This could be monetized. Find that nugget of information to develop your funnel or create a […]
Hank’s Marketing and Business Tip #89: Envy
I recently wrote an article about network envy. This is when people become jealous about other people’s success. I also spoke about imposter syndrome. This is when someone does not feel as though they will be perceived as being knowledgeable. They think that they will be seen as a fraud. I go over some things […]
Hank’s Marketing and Business Tip #87: Fundamentals
Today we talk about embracing your fundamentals. You need to have SOPs in place for sales, marketing and customer service. If you have employees or plan on hiring employees, you need to follow fundamentals.
Hank’s Marketing and Business Tip #85: Value and Service
Transcription: Hello everybody. Thank you for joining me to discuss having fun with customer service and providing value. I recently went on a trip in the Northeast, including Maine, Cape Cod, New Hampshire and parts of Canada. It allowed me to unplug a little bit and pay attention to what small businesses were doing when […]
Hank’s Marketing and Business Tip #84 Get to the Point
Transcription: Hello everybody. Thank you for joining me today . Today’s quick tip is get to the point. Whether it’s sales, marketing, blogging, or making videos, you do not want to have lengthy content so that people tune out and not listen to what you’re saying. Whether it is providing information, trying to sell a product, […]
Hank’s Marketing and Business Tip #83: Update
Transcription: Hello everybody. I wanted to provide a quick update to you. I am going to be rebooting my marketing and business tips. What I’d like to do is start including some video, more content, and possibly more interviews. To do that it is going to create more work, more time on my behalf, and […]
Hank’s Marketing and Business Tip #82: Start Somewhere
Transcription: This is Hank Hoffmeier with a marketing and business tip. Thank you for joining me today. What I would like to talk about is starting somewhere. Everyone starts somewhere in business, right? Maybe you start with one product, or maybe you have a service and you start with one customer and you grow from […]
Hank’s Marketing and Business Tip #81: Reset Goals
Transcription: Thank you for joining me on Hank’s marketing and business tips. Half the year is over. How well you doing in your business? Have you taken a look at your financials? Have you taken a look at how well you are doing? What goals did you set in the beginning of the year if you started […]
Hank’s Marketing and Business Tip #80: Ramble
Transcription: This is Hank Hoffmeier with a marketing and business tip. Last week, I had Mike Mabe on, and he is a local leadership consultant. I really enjoying having some lengthy conversations with him. We talked about spending quality quiet time, absorbing information, reading, or spending time with family, as well as health. It is important […]