Hank’s Marketing and Business Tip #47: Shopping Cart Abanondonment
Transcription: This is Hank Hoffmeier with a marketing and business tip. Thank you for tuning in. Today, what I would like to discuss is shopping cart emails. If you have an online store and you have a shopping cart platform such as Shopify or something else, there is something called abandoned shopping cart emails. This […]
Hank’s Marketing and Business Tip #46: Above the Fold
Transcription: This is Hank Hoffmeier with marketing and business tip. Thank you for tuning in today. What I would like to discuss is a term called “below the fold”. What the term “below the fold” means is content that is below the area that you could see on a computer or device, so it is […]
Hank’s Marketing and Business Tip #45: Persona
Transcription: This is Hank Hoffmeier with a marketing and business tip for you today. What I want to discuss is customer personas and how you should go about developing one and using one. A customer persona is mapping out information about who your ideal client is. And that is going to be using information that […]
Hank’s Marketing and Business Tip #44: How to Videos
Transcription: This is Hank Hoffmeier with a marketing and business tip. Today let’s talk about videos and how to make them engaging for your audience. One thing that you can do is use video for is to make how-to videos. If you sell a product, you can explain how to use your product, and why […]
Hank’s Marketing and Business Tip #44: Community
Transcription: This is Hank Hoffmeier with a marketing and business tip; thank you for tuning in today. Let’s discuss building community ties or community relationships. If you have a local business, or even an online business, you still want to make sure that you are building relationships within your communit,y so that your brand-name can […]
Hank’s Marketing and Business Tip #43: Objections
Transcript: This is Hank Hoffmeier with a marketing and business tip. Thank you for tuning in today. What I would like to discuss is objections. Whether you are an online seller, brick-and-mortar, business-to-business, or sales person, you are going to deal with objections. People working object to buying from you, talking to you, and buying […]
Hank’s Marketing and Business Tip #42: Local Influencers
Transcript: This is Hank Hoffmeier with a marketing and business tip for you today. What I would like to discuss local influencers on Instagram. You may have heard the term influencers; people that you can reach out to, to either pay them or just kindly ask them to share content in relation to your products […]
Hank’s Marketing and Business Tip #41: Excuses
Transcription: This is Hank Hoffmeier with a marketing and business tip for you today. When is the last time that you had an excuse? Especially when it comes to business. What is your last excuse that you did not get something done, did not complete something, or something didn’t sell? Did you have a plan? […]
The Importance of Networking and Great Conversation
It is not a secret that building a strong network can help you become successful. One thing I value about networking is having face-to-face meetings The best thing about face-to-face networking is the stories that are shared. I recently met someone at a networking meeting and was intrigued by the stories that were told. Passion, […]
Hank’s Marketing and Business Tips #40: Expensive is Not Better
Transcription: This is Hank Hoffmeier with a marketing and business tip. What I would like to discuss with you today is something that happened to me recently that made me really think about pricing and value. I needed to have a jacket altered recently, and I needed to take in. I brought it to a tailor […]