Hank’s Marketing and Business Tip #56: Facebook Frames
Trascription: This is Hank Hoffmeier with a marketing and business tip. Today’s tip is about Facebook stories. Facebook stories is very similar to stories on Snapchat as well as stories on Instagram. Have you checked those out yet? Have you used stories? Well if you have, you may find that if you have a younger […]
Hank’s Marketing and Business Tip #55: Search Intent
Transcriptioin: This is Hank Hoffmeier with the marketing and business tip. Let’s talk about the landing pages and SEO. When it comes to having your business found on the Internet, people are searching Google or other search providers to find products and services that they are looking to do business with. Did you know to […]
Hank’s Marketing and Business Tip #54: Hug Your Customers
Transcription: This is Hank Hoffmeier with the marketing and business tip. I had the pleasure of going to a conference in Miami Florida for some franchise owners in the haircutting industry. One of the speakers was Jack Mitchell who owns Mitchell Stores in Connecticut He was discussing his book, Hug Your Customers: Still the Proven […]
Hank’s Marketing and Business Tip #53: Keyword Planner
Transcription: This is Hank Hoffmeier with a marketing and business tip. What I would like to discuss today are keywords. Keywords are found in advertising, as well as on websites. Most times people will choose keywords that are closely related to their business, and at times create some that might correlate to their business, but […]
Hank’s Marketing and Business Tip #52: Yelp
Transcription: This is Hank Hoffmeier with a marketing and business tip. Thank you for joining me today. I was recently at a conference where I heard a speaker from Yelp discussing their platform. Did you know that only 1% of yelp users leave reviews? That means many people are searching Yelp for a product or […]
Hank’s Marketing and Business Tip #51: Instagram Stories
Transcription: This is Hank Hoffmeier with a marketing and business tip. Today we are going to give you four reasons why you should be using Instagram Stories. Instagram is a great marketing tool, especially with the visuals they have, the ability to comment and like, and then also using hashtags to help you become found […]
Hank’s Marketing and Business Tip #51: Influencer Marketing Agency
Transcription: This is Hank Hoffmeier with the marketing and business tip. In episode number 42, I discussed local influencers. Influencers are people that you can find I can help promote your brand. Sometime still do it for free, and other times it is paid. You may see this with well-known celebrities pushing products such as […]
Hank’s Marketing and Business Tip #50: Customer Service
Transcription: This is Hank Hoffmeier with my marketing and business tip. Today I do not actually have a tip for you. It is more of a rant about customer service. I have been hearing more and more about customer service, especially during a conference I went to. There where numerous people discussing customer service, successes […]
Hank’s Marketing and Business Tip #49: Long Tail Keywords for Search
Transcription: This is Hank Hoffmeier with a marketing and business tip. Today, I am going to discuss longtail keywords for voice search. In episode 18, I discussed using longtail keywords to help you keep your costs low when it comes to pay-per-click advertising. If you own a flower shop and you use the word flowers […]
Hank’s Marketing and Business Tip #48:Training and Conferences
Transcription: This is Hank Hoffmeier with marketing and business tip. Today we are going talk about content for your marketing efforts. Many marketers or small business owners struggle with thinking of content to post on their blog, or make videos. One thing that you can do is any events that you go to such as […]