Choosing the Right Marketing Platforms for Your Brand
When it comes to marketing, the age-old question of “Where should we post?” can make or break a brand’s strategy. The recent video “Say It, Don’t Spray It” cuts through the noise with essential advice: be strategic with your platform choices. Here’s a breakdown of how to make sure your brand is where it needs […]
HMBT #292: Before the Funnel
In this episode, Hank and Bolaji discuss effective demand generation strategies where they emphasize the importance of understanding audience needs, creating engaging content, and fostering brand affinity before guiding potential customers into the marketing funnel. Highlights: 🎙️ Engaging Content: Craft content that resonates with the audience, placing them at the center of the narrative. 🛠️ […]
HMBT #290: Saucy Shrimp
In this episode, I speak with Adam Tsang, a serial entrepreneur with various business ventures including restaurants, a media production company, a PR firm, and an e-commerce product. Adam discusses his journey from owning a single restaurant to managing multiple businesses, emphasizing the importance of people and processes. He shares insights on identifying entrepreneurial talent, […]
Mastering the Art of Vertical Videos: A Guide to Captivate Your Audience
In the dynamic world of social media, mastering the art of vertical videos is crucial for capturing and retaining your audience’s attention. With the majority of viewers consuming content on their mobile devices, you have mere seconds to engage them. In this guide, we’ll explore a proven success formula for creating compelling vertical videos that […]
HMBT #283: All The Things
In this episode, I speak with George Kocher about growing a business. Key takeaways: Overall, this content provides insights into the mindset and strategies needed to successfully grow a business and improve marketing campaigns, emphasizing the importance of adaptability, analysis, and authenticity. George Kocher is a data-driven leader with experience building and managing high-performance sales […]
TikTok Banking on Binge Watching With Longer Videos
TikTok is introducing a significant enhancement that could change the game for marketers and content binge watchers alike. Users will now have the ability to upload 15-minute video clips, marking a pivotal moment in TikTok’s continuous evolution as a platform. Key Takeaways: The Evolution of TikTok’s Video Length TikTok has come a long way since […]
What it Means to Have a Buen Dia in Barcelona
While vacationing in Barcelona, I was greeted by residents and business owners alike with “Buen Dia”, which means good day. I responded with “A ti”, which means “and you”. Barcelona is a polite city where mere strangers wish each other well. When frequenting a local bakery or picking out tapas at a restaurant, the staff […]
Instagram Now Supports Posting Up to 10 Photos as a Carousel
With it’s most recent update, Instagram is not allowing users to post up to 10 photos as one time, as a scrollable carousel. Users will see the update available over the next few weeks. The update kind of resembles the way the carousel ads on Facebook and Instagram now work. Users no longer need to […]
Landscaper Using Facebook In a Unique Way to Communicate With Clients
I recently started a discussion on a Facebook group about how landscapers use Facebook to help grow their business. So far, there are 48 replies and going strong. I was impressed with the amount of landscapers that are using Facebook to post pictures of their work and attract business. What caught my attention was a […]
Snapchat Adds Universal Search
If you use Snapchat, you are aware that it is difficult to find the content you want to follow. With the roll out of Universal Search, you will be able to find more of what you want to see from friends and groups. You will also be able to navigate the app better and find friends […]