Hank’s Marketing and Business Tip #51: Influencer Marketing Agency

Transcription: This is Hank Hoffmeier with the marketing and business tip. In episode number 42, I discussed local influencers. Influencers are people that you can find I can help promote your brand. Sometime still do it for free, and other times it is paid. You may see this with well-known celebrities pushing products such as […]

Hank’s Marketing and Business Tip #50: Customer Service

Transcription: This is Hank Hoffmeier with my marketing and business tip. Today I do not actually have a tip for you. It is more of a rant about customer service. I have been hearing more and more about customer service, especially during a conference I went to. There where numerous people discussing customer service, successes […]

Hank’s Marketing and Business Tip #48:Training and Conferences

Transcription: This is Hank Hoffmeier with marketing and business tip. Today we are going talk about content for your marketing efforts. Many marketers or small business owners struggle with thinking of content to post on their blog, or make videos. One thing that you can do is any events that you go to such as […]

Hank’s Marketing and Business Tip #47: Shopping Cart Abanondonment

Transcription: This is Hank Hoffmeier with a marketing and business tip. Thank you for tuning in. Today, what I would like to discuss is shopping cart emails. If you have an online store and you have a shopping cart platform such as Shopify or something else, there is something called abandoned shopping cart emails. This […]

Hank’s Marketing and Business Tip #45: Persona

Transcription: This is Hank Hoffmeier with a marketing and business tip for you today. What I want to discuss is customer personas and how you should go about developing one and using one. A customer persona is mapping out information about who your ideal client is. And that is going to be using information that […]

Hank’s Marketing and Business Tip #44: How to Videos

Transcription: This is Hank Hoffmeier with a marketing and business tip. Today let’s talk about videos and how to make them engaging for your audience. One thing that you can do is use video for is to make how-to videos. If you sell a product, you can explain how to use your product, and why […]

Hank’s Marketing and Business Tip #44: Community

Transcription: This is Hank Hoffmeier with a marketing and business tip; thank you for tuning in today. Let’s discuss building community ties or community relationships. If you have a local business, or even an online business, you still want to make sure that you are building relationships within your communit,y so that your brand-name can […]

Hank’s Marketing and Business Tip #41: Excuses

Transcription: This is Hank Hoffmeier with a marketing and business tip for you today. When is the last time that you had an excuse? Especially when it comes to business. What is your last excuse that you did not get something done, did not complete something, or something didn’t sell? Did  you have a plan? […]

Hank’s Marketing and Business Tip #39 : Pocket

Transcription: This is Hank Hoffmeier with a marketing and business tip. Are you struggling with content to share on social media or how to write blog articles? A great tool is Pocket, GetPocket.com. This is a great tool that allows you to curate articles and read them later. They have a browser extension as well […]

Hank’s Marketing and Business Tip #38 : Twitter Engagement

Transcript: This is Hank Hoffmeier with a marketing and business tip. If you are using Twitter, make sure that you are retweeting people that follow you, basically helping them become found and obtain more followers and maybe they will return the favor for you. Also, make sure that you thank people who are reading your blog […]